This report provides an annual ranking of the world's most valuable hotel brands. The report covers the top 50 hotels based on Brand Finance's methodology, which includes financial performance, brand strength, and market share. The report also includes a foreword by the CEO of Brand Finance, David Haigh, who emphasizes the importance of monitoring brand performance and effectively using brand assets. The report concludes that most organizations fail to fully utilize their brands, leading to missed opportunities for financial growth.
