South Korea's 50 most valuable brands for 2018, as reported by Brand Finance, highlights the importance of strong brands in attracting customers, building loyalty, and motivating staff. However, the primary purpose of a brand is to make money, and most organizations fail to effectively utilize their most important assets. Monitoring brand performance is crucial, but it is often sporadic and lacks financial rigor. As a result, marketing teams struggle to communicate the value of their work, and boards underestimate the significance of their brands to the business. Brand Finance bridges the gap between marketing and finance, providing experience across a wide range of disciplines and understanding the importance of design, advertising, and marketing. Ultimately, the purpose of brands is to make money, and Brand Finance connects brands with financial strategies to maximize their value.
