The Brand Finance Airlines 50 report ranks the world's most valuable airline brands based on financial performance, brand strength, and market share. The report emphasizes the importance of a strong brand for attracting customers, building loyalty, and motivating staff, but also highlights the need for organizations to effectively use their brands to make money. The report suggests that monitoring of brand performance should be a priority, but often lacks financial rigor and is heavily reliant on qualitative measures. As a result, marketing teams struggle to communicate the value of their work and boards may underestimate the significance of their brands to the business. Brand Finance bridges the gap between the marketing and financial worlds, providing expertise in market research, visual identity, tax, and accounting to help organizations effectively use their brands to make money.
