This report provides an annual ranking of the world's most valuable airline brands. The report covers the top 50 airlines, as well as the top 100 in Australia and the top 500 globally. The report highlights the importance of strong brands in attracting customers, building loyalty, and motivating staff, but also emphasizes the need for organizations to effectively monitor and utilize their brands. The report suggests that monitoring brand performance should be a priority, but it is often done in a sporadic and qualitative manner, which can lead to inaccurate assessments of brand value. The report concludes that marketing teams should be better equipped to communicate the value of their work to boards, which can help to increase the significance of brands to the business.
