Brand Finance's Aerospace 25 report ranks the world's most valuable aerospace brands. The purpose of a strong brand is to attract customers, build loyalty, and motivate staff, but the primary goal is to make money. Many organizations fail to effectively use their most important assets, the brands, by not monitoring brand performance and relying on qualitative measures. Marketing teams struggle to communicate the value of their work, and boards underestimate the significance of their brands to the business. Brand Finance bridges the gap between the marketing and financial worlds, providing experience across a wide range of disciplines and understanding the importance of design, advertising, and tax and accounting.
