This report provides an annual ranking of the most valuable Canadian brands. The first step in understanding a brand's value is to define what it means to have a strong brand. Strong brands attract customers, build loyalty, and motivate staff. However, the primary purpose of a commercial brand is to make money. Companies invest heavily in branding, but often fail to effectively use their most important assets. Monitoring brand performance should be the next step, but it is often sporadic and lacks financial rigor. This report provides a ranking of the most valuable Canadian brands, as well as a full table of their values in CAD and USD.
