The report focuses on the financial value of Chinese brands, analyzing the top 100 most valuable Chinese brands in March 2017. The report highlights the importance of strong brands in attracting customers, building loyalty, and motivating staff, but also emphasizes the need for organizations to effectively utilize their brand assets through monitoring and financial rigor. The report suggests that marketing teams should communicate the value of their work to boards, who may underestimate the significance of their brands to the business.
