Brand Finance has released its annual report on the world's most valuable insurance brands, with the top spot going to Swiss Re. The report highlights the importance of strong brands in attracting customers, building loyalty, and making money. However, many organizations fail to effectively utilize their brands, missing opportunities to monitor and improve brand performance. The report provides a full table of the top 100 insurance brands, as well as insights on how to understand and measure brand value. The report concludes that marketing teams struggle to communicate the value of their work, and boards often underestimate the significance of their brands to the business.
