The Brand Finance Australia 100 report, released in February 2017, ranks the most valuable Australian brands and highlights the important role of branding in driving business performance. The report, which includes brands from various sectors such as airlines, technology, and finance, found that the total brand value of the top 100 brands is over AUD 143 billion. The report also provides a methodology for valuing brands and offers advice on how to effectively use brand assets to maximize profits and shareholder value. Contact details are provided for those interested in learning more about how Brand Finance can help organizations understand and enhance their brand value.
