The Brand Finance Technology 100 report for February 2017 ranks the world's most valuable technology brands. The report includes a foreword by David Haigh, CEO of Brand Finance, which emphasizes the importance of a strong brand for making money. The report also highlights the lack of financial rigor in monitoring brand performance and the importance of understanding the value of marketing work. The report provides a full table of the top technology brands by value, as well as information on how to understand and maximize brand value.
