The report provides an annual ranking of the world's most valuable telecoms brands, as determined by Brand Finance. The report includes an introduction, definitions, methodology, an executive summary for both telecoms and infrastructure, a full table of the rankings, and information on how to contact Brand Finance. The purpose of a strong brand is to attract customers, build loyalty, and motivate staff, but the first answer for a commercial brand must always be to make money. The report highlights the importance of monitoring brand performance and using financial rigor in measuring it. The report suggests that marketing teams often struggle to communicate the value of their work and that boards underestimate the significance of their brands to the business.
