Brand Finance US 500 March 2017 is an annual report that ranks the most valuable brands in the United States. The report provides insights into the performance of these brands and highlights the importance of monitoring brand performance to make the most of these assets. However, many organizations fail to effectively use their brands, often due to a lack of financial rigor and a reliance on qualitative measures that are not well understood by non-marketers. This can lead to poor communication and a negative impact on the bottom line. Brand Finance bridges the gap between the marketing and financial worlds, providing expertise in market research, visual identity, tax, and accounting to help organizations effectively use their brands and make the most of their financial potential.
