The annual report on the most valuable Indian brands for May 2017 provides a ranking of the top 100 Indian brands based on their financial value. The report also compares the ranking with similar reports from Australia and the Global 500. The report emphasizes the importance of monitoring brand performance and using financial rigor in evaluating brand value. It suggests that marketing teams should communicate the value of their work to boards, which can underestimate the significance of their brands to the business. The report concludes that a strong brand is essential for attracting customers, building loyalty, and motivating staff, but it is also important to effectively use brand assets to make money.
