The Hotels50 report for February 2018 ranks the most valuable hotel brands. The report highlights the importance of strong brands in attracting customers, building loyalty, and motivating staff. However, the primary purpose of a commercial brand is to make money. The report notes that many organizations fail to effectively use their most important assets, which are their brands. The monitoring of brand performance is often sporadic and lacks financial rigor. As a result, marketing teams struggle to communicate the value of their work, and boards underestimate the significance of their brands to the business. Brand Finance bridges the gap between marketing and finance, providing expertise in market research, visual identity, tax, and accounting. The report emphasizes that the ultimate purpose of brands is to make money.
