The annual report on the most valuable Romanian brands for July 2018 by Brand Finance Romania highlights the importance of strong brands in attracting customers, building loyalty, and motivating staff. However, the primary purpose of a strong brand is to make money. Despite the significant investments made in the design, launch, and promotion of brands, many organizations fail to effectively utilize their most important assets. Monitoring of brand performance should be the next step, but it is often sporadic and lacks financial rigor. As a result, marketing teams struggle to communicate the value of their work, and boards underestimate the significance of their brands to the business. Brand Finance bridges the gap between marketing and finance by providing expertise in market research, visual identity, tax, and accounting. The ultimate purpose of brands is to make money, and Brand Finance connects brands to the bottom line.
