Brand Finance has released its annual report on the 50 most valuable and strongest brands in Romania for 2022. The company, which is a global leader in brand valuation consulting, aims to bridge the gap between marketing and finance. They conduct tests on the 5,000 largest brands in the world each year and rank them by industry and country, publishing nearly 100 reports annually. Brand Finance has a unique combination of expertise in marketing, market research, and a range of other disciplines, including brand strategy, visual identity, tax, and accounting. They are regulated by the Institute of Chartered Accountants in England and Wales and are the first brand valuation consultancy to be a member of the International Valuation Standards Committee. The company's methods have been certified as compliant with ISO 10668 and ISO 20671 by the Austrian Standards and received formal approval from the Marketing Accountability Standards Board. The report provides a complete breakdown of the assumptions, data sources, and calculations used to determine the brand value. It also includes expert advice on how to increase brand value to drive performance and provides a cost-effective way to gain a better understanding of your position compared to your peers.
