The annual report on the world's most valuable beer brands, published by Brand Finance in November 2018, highlights the importance of strong brands in attracting customers, building loyalty, and motivating staff. However, the primary purpose of a commercial brand is to make money, as huge investments are made in their design, launch, and promotion. Despite this, many organizations fail to effectively use their most important assets, missing out on significant opportunities to monitor and maximize brand performance. Marketing teams often struggle to communicate the value of their work, and boards may underestimate the significance of their brands to the business. Brand Finance bridges the gap between marketing and finance, providing expertise in market research, visual identity, tax, and accounting to help brands make money.
