The report highlights the importance of strong brands in attracting customers, building loyalty, and making money. It notes that many organizations fail to effectively utilize their brands, leading to missed opportunities and a negative impact on the bottom line. Brand Finance aims to bridge the gap between marketing and finance by providing financial guidance and accountability for marketing spend. The company's teams have experience in a range of disciplines and understand the importance of design, advertising, and marketing, but also recognize that the ultimate purpose of brands is to generate revenue.
