The Media 25 report highlights the importance of strong brands in attracting customers, building loyalty, and motivating staff. However, the primary purpose of a brand is to make money. Companies invest heavily in the design, launch, and promotion of their brands, but often fail to effectively use these assets. Monitoring of brand performance is crucial, but it is often done sporadically and lacks financial rigor. As a result, marketing teams struggle to communicate the value of their work, and boards underestimate the importance of their brands to the business. Brand Finance bridges the gap between marketing and finance by providing expertise in market research, visual identity, tax, and accounting. The ultimate purpose of brands is to make money, and Brand Finance connects brands to the financial goals of the business.
