The report provides an annual ranking of the world's most valuable retail brands, with a focus on the financial value of brands and the importance of monitoring brand performance. The report highlights the need for organizations to effectively utilize their brands as assets and to bridge the gap between marketing and finance. The author emphasizes the importance of financial rigour in monitoring brand performance and the need for marketing teams to communicate the value of their work to boards and finance teams. The ultimate purpose of brands is identified as making money, and the report stresses the importance of connecting brands to financial performance in order to make informed investment decisions.
