Brand Finance México 50 report shows the value of the top 50 brands in Mexico. The purpose of a strong brand is to generate revenue, attract customers, increase consumer loyalty, and motivate employees. However, many companies fail to capitalize on their most important assets, the brands. The performance of the brand should be tracked, but often it is sporadic and lacks financial rigor. The marketing department struggles to communicate the value of their work, and the board underestimates the importance of brands for the business. The finance department may not agree on the necessary investments due to skepticism about marketing. Brand Finance bridges the gap between the marketing and finance worlds, providing financial guidance for marketing decisions.
