2023全球最佳品牌排行榜

The Best Global Brands 2023 report by Interbrand highlights the challenges and opportunities shaping the global brand landscape. The total value of the Best Global Brands increased by only 5.7% in 2023, a significant drop from the previous year's surge. However, some brands are demonstrating bold leadership and outsized growth, resisting the regressive trend towards incrementalism and conservatism. The report features five chapters that explore what it takes to build a Best Global Brand that is resilient to the turbulent demands of the decade of possibility and powerful enough to break into new arenas. Each chapter includes expert commentaries from industry leaders and roundtable panels featuring Interbrand employees across the globe discussing the realities of brand strategy as it encounters real-world challenges.