The Forbes survey on entrepreneurship reveals that innovation is not just about generating ideas, but also about executing them effectively. The survey identified two personality types (Controllers and Movers & Shakers) and one role (corporate management) as obstacles to successful innovation implementation. The survey also found that diversity is beneficial for innovation, as it helps to bring different perspectives and ideas to the table. Organizations with between 100 and 249 employees were best at generating innovative ideas, while those with revenues between $5 million and $100 million were best at executing them. The survey also highlighted the importance of resources in innovation, as well as the role of corporate management in fostering or stifling innovation. Overall, the Forbes survey suggests that innovation requires a combination of creativity, execution, and support from senior management.