The report discusses the importance of understanding the different types of influencers, including macro-influencers and micro-influencers. Macro-influencers are celebrities with millions of followers, while micro-influencers have fewer followers but higher engagement rates. The report suggests that brands should focus on targeting micro-influencers to increase engagement and achieve their campaign goals. It also emphasizes the importance of structuring compensation and arming influencers with the right content to create effective campaigns.
