The COALITION TO LEVERAGE AND OPTIMIZE SALES EFFECTIVENESS workshop in Sydney, Australia focused on sales empowerment to drive sales effectiveness. The workshop was attended by 20 executives from various industries, including marketing and sales. The challenges faced by the executives revolve around the disconnect and distance between the Australian market and the rest of the world. Despite this isolation, the aussie colleagues have developed a unique approach to innovation, demanding creative solutions. The workshop aimed to explore how sales and marketing executives can align and integrate their functions to create an optimized, high-performance business growth environment. The attendees were a mix of sales and marketing executives from various industries.
