The COALITION TO LEVERAGE AND OPTIMIZE SALES EFFECTIVENESS workshop in Paris brought together sales and marketing executives to collaborate and drive business together. The focus was on improving performance, strengthening operations and process, and driving the bottom line through deeper, more engaged relationships with the customer. The event featured keynote addresses from Koen De Witte, CMO of Bulldog Solutions, on Lead Life Cycle Management. The Paris contingent showed a great desire to partner to succeed and bridge the divide between sales and marketing. The event also featured inspiring stories of individuals from various backgrounds and professions, including a race car driver, a garage owner, a farmer, a restaurant owner, flight attendants, cooks, actors, singers, comedians, and an academic.
