The CMO Council's Marketing Outlook 2009 report reveals that despite a recessionary corporate revenue environment, marketing budgets are holding firm. The report surveyed over 650 marketers worldwide in various industries and found that marketing is driving business and opportunity to sales and owning the customer experience. However, marketers are under pressure to contribute to the bottom line, with senior executives demanding growth in market share and improved operations. The report also includes data analyzed by region, company type, and more, and is available by logging on to www.cmocouncil.org.
