The 2011 State of Marketing report by CMO Council reveals that marketers are focused on optimizing marketing performance to drive top-line growth and market share. The report highlights the importance of mapping and modeling the marketing mix, as well as leveraging digital media channels for more targeted and relevant interactions with customers. The three critical areas of attention for marketers in 2011 are: optimizing the marketing process, connecting the measurements of multiple channels, and better defining the brand and value proposition. The report provides detailed findings and contributed commentary from sponsors.
