The CMO Council is a global Knowledge Transfer Agent for senior marketing professionals, with over 5,000 members in 100 countries controlling $150 billion in annual marketing spend. The council produces meaningful and relevant content, influences strategic conversations, and serves as a resource for marketing professionals, solution and service providers, executive recruiters, media outlets, book publishers, organizations and institutes, business schools, bloggers, and social media commentators. The council's platforms and agendas are inspired and directed by six regional advisory boards in North America, Europe, Middle East, Africa, Latin America, and Asia, which include over 250 senior marketers from both BtoB and BtoC sectors.