of data available, it can be challenging for marketers to effectively reach their customers and achieve their goals. This is where high-performance analytics comes in. According to Wilson Raj, Global Customer Intelligence Director for SAS, high-performance analytics can help companies overcome the hurdles presented by big data and deliver on the three imperatives outlined in his blog post: finding profitable growth opportunities, delivering relevant and authentic customer experiences, and maximizing cross-business impact. The Asia-Pacific context is particularly relevant to this discussion, as companies in the region are facing unique challenges in terms of customer behavior and market trends. The "Improve Every Marketing Move" initiative, led by the CMO Council, aims to advance customer intelligence capabilities in the Asia-Pacific region and help companies achieve their marketing goals.
