The CMO Council's "Engage at Every Stage" report found that only 14% of senior marketing executives were satisfied with their mobile relationship strategies and programs. The report also found that only 16% of marketers had a formal strategy for leveraging mobile engagements. The challenge for marketers is to determine how to fit mobile into their overall marketing budgets, given the competing demands of social, digital, search, and traditional channels. Despite these challenges, consumers are increasingly reliant on mobile devices and are open to receiving mobile marketing messages.
