The Nielsen report highlights the continued growth of digital advertising, which is becoming the dominant medium for brands to reach consumers. Within the digital media landscape, which is increasingly dominated by mobile devices, brand advertising is growing across multiple channels and devices. The report also notes that brands are increasingly leveraging digital media to reach consumers in a more personalized and relevant way, using data and analytics to drive targeted advertising campaigns. Additionally, the report highlights the increasing importance of video advertising, with 19% of marketers saying that video advertising is their top priority in 2014. However, the report also notes that there is a lack of understanding of the effectiveness of video advertising, with 50% of marketers saying that they do not have a clear understanding of the return on investment for video advertising. Overall, the report suggests that digital advertising is a rapidly evolving landscape, with brands and marketers needing to stay up-to-date with the latest trends and technologies to remain competitive.
