The airline and hospitality industry is experiencing a recovery as the world opens up. United Airlines plans to hire 300 new pilots, and Delta is resuming pre-pandemic offerings. Fitch forecasts an acceleration in airline and hotel traffic heading into the summer months. Brands in the industry are turning to paid campaigns on social media to take advantage of the spike in demand. BrandTotal's social competitive intelligence and brand analytics provides a unique view into what brands are doing on social media, including organic posts, public posts, and "dark" posts that are otherwise invisible. The report includes brands such as Sheraton, Ryanair, Marriott, Lufthansa, JetBlue, VRBO, and Hilton.
