The CMO Council report highlights the importance of high-velocity data marketing for modern businesses. The report states that speed wins, referring to the ability to acquire real-time, relevant data signals, detect sudden disruptions in customer and market behavior, and close the gap between data and insights. The report also reveals that data, analytics, and insights are crucial for winning and retaining customers, with nearly 80% of marketing leaders considering them important. However, the report finds that only 30% of marketers are highly confident in their data, analytics, and insights systems. To improve, the report suggests focusing on five high-velocity data marketing capabilities: agility and adaptability, data intuition and intellect, making AI pervasive, regional perspective, and expert commentary.
