The Sustainable Fashion Communication Playbook

THE SUSTAINABLEFASHION COMMUNICATIONPLAYBOOK Shiftingthenarrative:Aguidetoaligningfashioncommunicationtothe1.5-degreeclimatetargetandwidersustainabilitygoals UNEPandUNFCCC(2023).The SustainableFashionCommunicationPlaybook.Nairobi.https://doi.org/10.59117/20.500.11822/42819 ThedesignationsemployedandthepresentationofmaterialinthisinformationproductdonotimplytheexpressionofanyopinionwhatsoeveronthepartofUnitedNationsEnvironmentProgramme(UNEP),UnitedNationsFrameworkConventiononClimateChange(UNFCCC)concerningthelegalordevelopmentstatusofanycountry,territory,cityorareaorofitsauthorities,orconcerningthedelimitationofitsfrontiersorboundaries.Thementionofspecificcompaniesorproductsofmanufacturers,whetherornotthesehavebeenpatented,doesnotimplythatthesehavebeenendorsedorrecommendedbyUNEPorUNFCCCinpreferencetoothersofasimilarnaturethatarenotmentioned. ©UNEPandUNFCCC,2023ISBN:978-92-807-4048-6JobNo:DTI/2546/PA Somerightsreserved.ThisworkismadeavailableundertheCreativeCommonsAttribution-NonCommercial-ShareAlike3.0IGOlicence(CCBY-NC-SA3.0IGO;https://creativecommons.org/licenses/by-nc-sa/3.0/igo/legalcode). Underthetermsofthislicense,thisworkmaybecopied,redistributedandadaptedfornon-commercialpurposes,providedthattheworkisappropriatelycited.Inanyuseofthiswork,thereshouldbe nosuggestionthatUNEPandUNFCCCendorseanyspecificorganization,productsorservices.TheuseoftheUNEPandUNFCCClogoisnotpermitted.Ifthework isadapted,thenitmustbelicensedunderthesameorequivalentCreativeCommonslicense.Ifatranslationofthisworkiscreated,itmustincludethefollowingdisclaimeralongwiththerequiredcitation:“ThistranslationwasnotcreatedbytheUnitedNationsEnvironmentProgramme.UNEPandUNFCCCarenotresponsibleforthecontentoraccuracyofthistranslation.TheoriginalEnglisheditionshallbetheauthoritativeedition.” DisputesarisingunderthelicensethatcannotbesettledamicablywillberesolvedbymediationandarbitrationasdescribedinArticle8ofthelicenseexceptasotherwiseprovidedherein.TheapplicablemediationruleswillbethemediationrulesoftheWorldIntellectualPropertyOrganizationhttp://www.wipo.int/amc/en/mediation/rulesandanyarbitrationwillbeinaccordancewiththeArbitrationRulesoftheUnitedNationsCommissiononInternationalTradeLaw(UNCITRAL). Third-partymaterials:Userswishingtoreusematerialfromthisworkthatisattributedtoathirdparty,suchastables,figuresorimages,areresponsiblefordeterminingwhetherpermissionisneededforthatreuseandforobtainingpermissionfromthecopyrightholder.Theriskofclaimsresultingfrominfringementofanythird-party-ownedcomponentintheworkrestssolelywiththeuser. Sales,rightsandlicensing.UNEPinformationproductsareavailableontheUNEPwebsite(www.unep.org).Queriesregardingrightsandlicensingshouldbesubmittedto:unep-info@un.org. Acknowledgments Author:RachelArthur(UNEP) Wewouldliketothankall160participantsoftheexpertmulti-stakeholderconsultationsworkshopsfortheSustainableFashionCommunicationPlaybookconvenedbytheUnitedNationsEnvironmentProgramme(UNEP)andUnitedNationsFrameworkConventiononClimateChange(UNClimateChange)FashionIndustryCharterforClimateAction(FashionCharter)inAugustandSeptember2021.Theirviewsandexpertisewereinstrumentalinthedevelopmentofthiswork. Wewouldalsoliketothankalloftheexpertswhoparticipatedinthepeerreviewofthisreport,includingthesignatoriesoftheFashionCharter,andwiderstakeholdersfromacrosstheglobalfashionindustry. Technicalleadsandcoordination:BettinaHeller(UNEP),AtifIkramButt(UNEP)andLinditaXhaferi-Salihu(UNClimateChange) Contributingwriter:KatyZack(UNEP) Technicalsupport:CatherineBeltrandi,MaëlysNizan,MinoriLee,ElisaTonda,DjaheezahSubratty,ClaudiaGiacovelli,LaetitiaMonteroCatusse,NilsHeuer,GarretteClark,BorisLeMontagner,LauraMesias,JayasuryaKalakkal,WenjingYan,ArchanaDatta,PavithraMohanraj,SarahAsmar,YoungRanHur,SavannaRazzaque,ClaraToméColomer,EliseVensandYiminDeng(UNEP). Acronyms&Abbreviations ACCCAustralianCompetitionandConsumerCommission ACMNetherlandsAuthorityforConsumersandMarkets AGECAnti-WasteforaCircularEconomyLaw(France) ASAAdvertisingStandardsAuthority(U.K) BSRBusinessforSocialResponsibility CEAPCircularEconomyActionPlan(EU) CEOChiefExecutiveOfficer CMACompetition&MarketsAuthority(U.K) CMOChiefMarketingOfficer CO2eCarbondioxideemissions COPConferenceoftheParties EMFEllenMacArthurFoundation EPRExtendedproducerresponsibility ESGEnvironmental,socialandgovernance EUEuropeanUnion FashionCharterFashionIndustryCharterforClimateAction FITCFashionIndustryTargetConsultation G20Groupof20intergovernmentalforum GBFKunming-MontrealGlobalBiodiversityFramework GFAGlobalFashionAgenda GHGGreenhousegas ILOInternationalLabourOrganization IPCCIntergovernmentalPanelonClimateChange ITCInternationalTradeCentre LCALifeCycleAssessment LGBTQIA+Lesbian,gay,bisexual,transgender,queerorquestioning,intersex,asexualandotherNCANorwegianConsumerAuthority NGONon-governmentalorganisation OECDOrganisationforEconomicCo-operationandDevelopment PEFProductEnvironmentalFootprint SDGsSustainableDevelopmentGoals SMESmallandmedium-sizedenterprise U.KUnitedKingdomofGreatBritain&NorthernIreland UNUni