2018“触及美好 遇见未来”地产项目案名发布会沉浸式晚宴活动策划方案【房地产】【发布会】

美好生活的幸福提案有趣的灵魂应该活在美好的世界Look for happiness 美好是彻底洗却了人生的喧闹，渐渐回归于清纯和空灵的山山水水。GOODLINESSBEAUTY IS THE THOROUGH WASHING AWAY OF THE NOISE OF LIFE,GRADUALLY RETURN TO THE PURE AND EMPTY WATER AND MOUNTAINS. 美好是于毗邻繁华的绿荫之中，感受思绪飘逸的灵动，静享宁静心灵的日出日落。。GOODLINESSBEAUTY IS IN THE SHADOW OF PROSPERITY,FEEL THE SPIRIT OF FLOATING THOUGHTS, QUIETLY ENJOY THE QUIET HEART OF THE SUNRISE AND SUNSET. 美好是穷尽一生，只为择一灵魂居所。GOODLINESSBEAUTY IS A LIFE SPENT,IT'S ABOUT CHOOSING A PLACE FOR THE SOUL. 有一种美好，来自...THERE IS A BEAUTIFUL, FROM THE ... 触及美好遇见未来TO MEET THE FUTUREGOODLINESS地产项目案名发布会REAL ESTATE PRESS CONFERENCE 活动概况ACTIVITIES活动主题：触及美好 遇见未来—2018地产项目案名发布会活动时间：2018.08.07活动地点：某酒店活动人数：40人活动嘉宾：项目领导 邀约客户 媒体EVENT THEME: TOUCH ON THE BRIGHT FUTURE -- 2018 A REAL ESTATE CASE NAME CONFERENCEACTIVITY TIME: 2018.08.07LOCATION: A HOTELNUMBER OF PARTICIPANTS: 40EVENT GUEST: PROJECT LEADER INVITES CLIENT MEDIA PLANNING IDEAS策划思路环保-绿色智能-光影绿色是大自然赋予生命的颜色GREEN IS THE COLOR NATURE GIVES LIFE追随光影的流动，来到神秘未知的境遇，璀璨无疑FOLLOW THE FLOW OF LIGHT AND SHADOW, TO THE MYSTERIOUS UNKNOWN SITUATION, BRIGHT UNDOUBTEDLY让玲琅满目的绿充斥视野，触感鲜活的墨绿鲜植让人如同走进森林般舒畅；极富科技感的灯光渲染，配合植物造景营造智能、科技氛围 活动亮点THE ACTIVITIES THE FEAST OF THE RAINFOREST仙踪秘境里的饕餮盛宴用时尚打造绿野仙踪的未来秘境不止震撼，不止感动CREATE THE FUTURE SECRET OF THE WIZARD OF OZ WITH FASHION,MORE THAN SHOCK, MORE THAN EMOTION. T VISUAL FEAST OF LIGHT光影交错的视觉盛宴利用光影打造现场科技感USE LIGHT AND SHADOW TO CREATE A SENSE OF FIELD TECHNOLOGY. IMMERSION CURTAIN270°环幕打造沉浸感用更开阔的视野，展现品牌的格调WITH A BROADER VISION, TO SHOW THE STYLE OF THE BRAND. 氛围营造ACTIVITY ARRANGEMENT 通过多重空间序列的组合让人仿佛走进了虚实结合的多维时空时间、空间、城市、人居从视觉角度，融入绿植和光影更是高级与格调铺面而来THROUGH THE COMBINATION OF MULTIPLE SPATIAL SEQUENCESLET A PERSON AS IF ENTERED THE MULTIDIMENSIONAL SPATIO-TEMPORAL THAT EMPTY AND REAL COMBINESTIME, SPACE, CITY, HABITATIONFROM A VISUAL POINT OF VIEW, INTO THE GREEN PLANTS AND LIGHT AND SHADEIS MORE ADVANCED AND STYLE PAVEMENT一席间颠覆一场宴 FOREST DREAM森林奇境如梦如幻的绿植背板，让嘉宾仿佛走进仙踪秘境。LIKE A DREAM OF GREEN PLANTINGS,LET GUESTS AS IF TO ENTER THE WONDERLAND. DREAM GARDEN梦境花园把花园搬进现场，正如你梦境中的一般。MOVE THE GARDEN IN,JUST LIKE IN YOUR DREAMS. GREEN WORLD绿野仙踪在绿野仙踪中，追寻那一抹倩影。MOVE THE GARDEN IN,JUST LIKE IN YOUR DREAMS. URBAN HABITAT城市人居将城市人居融入到布景中，体现项目的环保理念。INTEGRATING URBAN HABITAT INTO THE SET,REFLECT THE ENVIRONMENTAL PROTECTION CONCEPT OF THE PROJECT. MAGICAL LIGHT奇幻光影光影交错中体现的是品牌打造科技智能人居的初衷。IT IS REFLECTED IN THE INTERLACED LIGHT AND SHADOWTHE ORIGINAL INTENTION TO BUILD THE INTELLIGENT RESIDENCE OF SCIENCE AND TECHNOLOGY. THE JUNGLE SHUTTLE丛林穿梭会场内融入绿植元素，打造丛林中的盛宴。GREEN PLANTS ARE INTEGRATED INTO THE VENUE.CREATE A FEAST IN THE JUNGLE. 丛林穿梭会场内融入绿植元素，打造丛林中的盛宴。GREEN PLANTS ARE INTEGRATED INTO THE VENUE.CREATE A FEAST IN THE JUNGLE.THE JUNGLE SHUTTLE PURE SPIRIT纯洁精灵模特身着白色系礼服，宛若丛林中纯洁的精灵。LIKE A DREAM OF GREEN PLANTINGS,LET GUESTS AS IF TO ENTER THE WONDERLAND. IMMERSIVE BANQUET沉浸式宴会 IMMERSIVE BANQUET沉浸式宴会 IMMERSIVE BANQUET沉浸式宴会 IMMERSIVE BANQUET沉浸式宴会 IMMERSIVE BANQUET沉浸式宴会 GRAND BANQUET饕餮盛宴 GRAND BANQUET饕餮盛宴 GRAND BANQUET饕餮盛宴 GRAND BANQUET饕餮盛宴 GRAND BANQUET饕餮盛宴 GRAND BANQUET饕餮盛宴 GRAND BANQUET饕餮盛宴 GRAND BANQUET饕餮盛宴 GRAND BANQUET饕餮盛宴 GRAND BANQUET饕餮盛宴 活动内容ACTIVE CONTENT THE COUNTDOWN倒计时视频播放倒计时视频震撼开场，把嘉宾的思绪带入到活动中。COUNTDOWN VIDEO SHOCK OPENING,BRING THE GUEST'S THOUGHTS INTO THE ACTIVITY. ONLY BEAUTIFUL BALLET唯美芭蕾开场身穿小天鹅服装的芭蕾舞演员，彷如林间的精灵在舞动。A BALLERINA IN A SWAN COSTUME,LIKE A SPIRIT IN THE FOREST DANCING. THE HOST STARTS,INTRODUCE THE GUESTS AND ACTIVITIES.HOST OPENING主持人开场主持人开场，介绍到场嘉宾及活动内容。 BROADCAST OF PROJECT PROMOTION VIDEO,CREATE AN IMMERSIVE PRESS CONFERENCE WITH THE CURTAIN.VIDEO BROADCAST宣传片播放项目宣传片播放，配合环幕打造沉浸式发布会。 THE HOST INVITED PROJECT LEADERS TO GIVE SPEECHES SUCCESSIVELY.LEADERSHIP SPEECH领导讲话主持人邀请项目领导等相继致辞。 THE HOST INVITED THE LEADER TO THE STAGE.WORK TOGETHER TO UNCOVER THE PROJECT NAME.THE COUNTDOWN案名启动仪式主持人邀请领导上台，共同启动，揭开项目名。 A PRIVATE CULINARY FEAST BEGINS,A DINNER PARTY TURNED UPSIDE DOWN.GALA BANQUET饕餮盛宴一场私享的美食盛宴开始，一席间颠覆一场宴。 A WORLD IN A BOTTLE,A GIFT OF LIFE TO THE GUESTS.GREEN PLANT BOTTLE随手礼-绿植瓶一瓶一世界，赋予生命的随手礼送予嘉宾。 应急预案CONTINGENCY PLAN 1.烦请贵司派电力工程师全程守候2.所需电力全部两条线路，以备不测（未避免因为客观原因导致电路损坏或链接出现问题）3.专门的媒体对接人（安排安保以及礼仪引导媒体人员保持现场秩序）4.专门的领导对接及接待人（安排专门礼仪人员引导相关领导以免出现他人打扰情况）5.突发事件处理人（我司与贵司都安排相应的对接人员，一旦出现紧急突发状况启动预案及时有效的处理突发事件）6.单独准备领导礼品（让领导感觉贵司对其的尊重以及感谢之情）7.安保队（秩序维护+消防）8.失物招领处（由于到场人数众多难免出现遗留物品情况，设置此处让嘉宾感受贵司的细心之处）9.一旦签约，不需要贵司团队做任何事，由我司全权负责并配合。 人员拥挤 a、现场礼仪负责人员将会安排现场礼仪对到来的嘉宾进行引领，并将礼仪安排在重要的通道进行指引工作，保证现场嘉宾秩序出入，以免混乱。b、将工作人员划分区域，每个区域专属负责人，并配备对讲，由工作人员配合礼仪进行人员疏导工作。火灾处理 a、安保人员熟知销售中心内消防器材位置及用法，出现小火情，可用灭火设备紧急处理。b、前期对活动场地进行排查及了解，彩排时将各个出口进行勘察，如现场发现有火警警报，工作人员立刻组织嘉宾有顺序的撤离现场，不慌不乱医疗应急 现场人数较多，存在安全隐患，以免有贵宾出现受伤情况以备不时之需 方案说明：1、以上方案仅为初步规划，具体细节有待于进一步商榷后进行调整。2、以上方案中所用图片仅为投射示意图片。1. THE ABOVE PLAN IS ONLY PRELIMINARY PLANNING, AND THE DETAILS NEED TO BE ADJUSTED AFTER FURTHER DISCUSSION.2. THE IMAGES USED IN THE ABOVE SCHEME ARE ONLY FOR PROJECTION IMAGES. THANK YOU!