The digital media sector saw significant financial rewards in the final quarter of 2020, with catalogues and rights to music appreciating in value and advertisers shifting towards podcasts and games. Self improvement-focused consumer subscription apps also saw significant funding. GP Bullhound, a leading technology advisory and investment firm, has a strong presence in the digital media sector, with recent and marquee transactions and investments in companies such as Spotify, Quixel, and AllTrails. The firm is headed by San Francisco-based Partner Alec Dafferner, who has over 20 years of experience in technology and media deal making.