The Q2 Digital Commerce sector update report by GP Bullhound highlights the growing adoption of Buy Now, Pay Later (BNPL) by retailers, which presents significant opportunities. E-commerce players are looking to keep pace with this trend sustainably. The report also highlights the increasing use of Augmented Reality (AR) by millennials and Gen Z, which is supported by technological advancements and demographic shifts. Digital commerce giants are investing heavily in AR to remain competitive. The report also notes the growth of the fashion resale and rental marketplaces, driven by environmentally conscious millennial and Gen Z consumers. Luxury brands and financial institutions are investing heavily in this sub-sector, with growth expected to accelerate over the next five years.
