This thesis examines the consumer behavior of Chinese pet food consumers, with the aim of understanding the position and relevance of Chinese consumer behavior and how it affects the Chinese pet food market. The study focuses on four factors of consumer behavior and uses an online questionnaire to collect empirical data from Chinese pet food consumers. The questionnaire consists of 19 questions, with 11 mandatory questions that require selecting one option and 7 that allow multiple options. The final question is a free-text option to elicit responses. The study aims to determine the business climate and possibilities in the Chinese pet food industry, which is a developing market in China. The findings of this research will provide insights into the aspects of Chinese customers that are influencing and driving the rapidly expanding pet food industry in China.
