This report discusses the trend of shorter CMO tenures, with an average of 40 months compared to CEOs who stay in place for an average of 85 months. The drop in CMO tenure is largely due to transitions of several high-profile, veteran marketers. The pandemic has caused many executives to rethink their career path and has led many brands to pivot or rethink their marketing approach. This has changed the game in many regards, with brands needing to take a stand on current social topics.
