TikTok is here to stay and has become a crucial part of social strategy for brands. The app's algorithm helps to showcase overperforming content to the right audiences, leading to a digital gold rush for market share. This report provides an unprecedented look at engagement metrics for over 15 different industries and categories, including rankings and benchmarks to help other social marketers learn how to build and grow their fan base. The data for this report was collected using Conviva Viewer Insights and independent research.
