The Outlook Perspectives Report is a comprehensive analysis of the entertainment and media industry, providing insights into consumer and advertising spending across 52 territories for the next five years. Despite a strong recovery from the COVID-19 pandemic in 2021, with revenues rising 10.4%, the industry is facing significant changes in consumer behavior and digital adoption. Some sectors that saw gains during the pandemic are unlikely to sustain that growth, while others will continue to expand. The report also highlights the emergence of gaming as a dominant sector and the erosion of competitive positions for formerly dominant sectors. Overall, the report provides valuable intelligence and foresight for companies and investors looking to plot strategy and action in the industry.
