Ipsos and Octopia's 2022 study in European countries found that logistics and delivery are the biggest pain points for online shoppers. The COVID crisis accelerated the shift to online shopping and increased expectations for fast and cheap delivery, which has led to new standards for international e-commerce marketplaces. Online retailers must now focus on operational excellence to keep promises and maintain customer trust. Vouchers and promotional codes are no longer enough to make up for a bad delivery experience.
