2023数字消费者行为2.0英文版

查研报找数据认准发现报告（www.fxbaogao.com），作为国内极具实力的专业研报平台，平台报告种类全覆盖，海量实时更新研报资源储备充足。长期积累庞大使用用户，面向金融从业者和普通投资者提供服务，凭借先进技术简化查阅流程，快速提炼关键内容，支撑理性精准交易判断。

This report examines how technology, the cost of living crisis, and changing consumer sentiment are transforming the fashion marketplace. The report highlights digital triggers or touchpoints such as QR codes, NFC technology, and RFID tracking systems. It also covers key insights into digital consumer engagement, sustainability, transparency, authenticity, and brand protection. The report concludes that in a time of rapid change, consumers are looking to brands to guide them through the process of making purchasing decisions.