2023年消费者行为追踪报告

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The 2023 Consumer Behavior Tracker for the Consumer Products and Retail Industries found that consumer sentiment has shifted dramatically over the past 18 months. The cost-of-living crisis has taken hold, and consumers are very concerned about their personal financial situations. They have changed their purchasing patterns due to rising energy, food, and housing prices. Consumers want fast, easy delivery and fulfillment, and are scrutinizing the ethical status of brands and products. They expect to be able to find sustainable products without paying a premium and are open to ordering directly from favorite brands and sharing data with them. Despite these changes, certain behaviors and trends have remained largely stable.