2023五一中国住宿业经营报告

⚥㕂⡞㺋⚌絑蠒䫣デ 2023❀♧ 假兰猰䪮·⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉㉁ CONTENTS 01/2023五⼀酒店⾏业经营报告 02/2023五⼀⺠宿⾏业经营报告 03/2023五⼀热⻔⽬的地&客源 04/2023五⼀新媒体渠道预订趋势 01 Part 2023五⼀酒店⾏业经营报告 ·2023❀♧ꂊ䏅遤⚌絑蠒䫣デ OccADRRevPAR tips OADccROAcvceurapgaenDcyailyR䭷at㹐e䨻Ⰶ䭷⡞䊺桧㈒㹐雦䨻皾䎂倰㖲岁䨻⚹⟟㹊꣢雦㈒皾ⴀ倰涸岁㹐⚹䨻㹐侨䨻ꤑ佐⟄Ⰶ〳ꤑ㈒⟄䨻㹊侨꣢ꆀ㈒կⴀ㹐䨻侨ꆀկ RevPARRevenuePerAvailableRoom䭷嫦ꢂ〳⣘ⴀ獆㹐䨻涸佐Ⰶ⽰⽀䨻佐渤雦皾倰岁⚹Ⰶ⡞桧⛧⟄䎂㖲䨻⟟կ ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉㉁ ·2023❀♧ꂊ䏅遤⚌絑蠒䫣デ 78.2% 83.9% 75.9% 63.6% 52.1% 52.4% 48.4% 44.9% 44.4% 90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 痦♧㣔 痦✳㣔 痦♲㣔 痦㔋㣔 痦❀㣔 2023䎃 䎃 78.2% 83.9% 75.9% 63.6% 44.4% 2022 52.1% 52.4% 48.4% 44.9% 38.8% 0.0% 22-23䎃❀♧⧺劍Occ㼆嫱 38.8% 侨䰘鍒靀 2023䎃2022䎃 ➚䎃❀♧⧺劍僽氋䞔た痦♧⚡Ⰼ꬗佞䒓涸Ɤ⧺劍假康⚌ⴀ梡✫旘〄䒭涸㟞Ɤ ➚䎃❀♧⧺劍ꂊ䏅䎂㖲Occ⚹69.2%22䎃⚹47.3%ず嫱㟞Ɤ146%Occ곝挿㥵䖃䎃♧呋ⴀ梡㖈⧺劍痦✳㣔侨䰘⚹83.9%剒た⚙㣔Occ鴽鸟♴꣭康㹐ⴀ遤絕勲䒓㨤鵥玐կ ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉㉁ ·2023❀♧ꂊ䏅遤⚌絑蠒䫣デ 400.0 269.1 204.6 212.3 166.9 176.6 175.1 160.6 165.7 痦❀㣔 痦㔋㣔 痦♲㣔 痦✳㣔 痦♧㣔 179.3 350.0 300.0 250.0 200.0 150.0 100.0 50.0 0.0 22-23䎃❀♧⧺劍ADR㼆嫱 344.2 212.3 165.7 175.1 179.3 176.6 2022䎃 204.6 160.6 344.2 269.1 166.9 2023䎃 侨䰘鍒靀 ➚䎃❀♧⧺劍ꂊ䏅䎂㖲ADR⚹229.1⯋22䎃⚹181.8⯋ず嫱㟞Ɤ126% 2023䎃2022䎃 ➚䎃ꂊ䏅ADR饰⠃僈儑곝挿ⴀ梡㖈痦♲㣔⚹344.2⯋剒⡛挿ⴀ梡㖈痦㔋㣔⚹160.6⯋⚂剒た⚙㣔ADR鳅⡛✵22䎃ず劍կ ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉㉁ ·2023❀♧ꂊ䏅遤⚌絑蠒䫣デ 300.0 225.7 130.5 92.0 94.0 84.8 102.2 74.4 90.9 82.3 痦❀㣔 痦㔋㣔 痦♲㣔 痦✳㣔 痦♧㣔 250.0 22-23䎃❀♧⧺劍RevPAR㼆嫱 261.2 200.0 150.0 100.0 50.0 82.3 74.4 84.8 94.0 92.0 2022䎃 90.9 102.2 261.2 225.7 130.5 2023䎃 0.0 侨䰘鍒靀 ➚䎃❀♧⧺劍ꂊ䏅䎂㖲RevPAR⚹158.5⯋22䎃⚹86⯋ず嫱㟞Ɤ184% 2023䎃2022䎃 RevPAR곝挿ず呋ⴀ梡㖈痦♲㣔⚹261.2⯋剒⡛挿ⴀ梡㖈痦❀㣔⚹90.9⯋䊵騄鳅㣐 ➚䎃❀♧⧺劍侮⡤勻溏⵸♲㣔絑蠒侨䰘ッ♳⼮馋⸷た⚙㣔♴꣭僈儑䲿ꄀꂊ䏅銳⨞㥩⧺劍⵸劍涸鵘蠒♸靈⟟կ ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉㉁ ·2023❀♧ꂊ䏅遤⚌絑蠒䫣デ 59.6% 63.4% 62.6% 59.1% 49.8% 48.2% 48.1% 41.9% 45.9% 36.7% 34.8% 26.5% 27.8% 70.0% 60.0% 50.0% 40.0% 30.0% 22-23䎃僱蒜⧺劍Occ㼆嫱 20.0% 10.0% ꤑ㢧 䎃ⴲ♧ 䎃ⴲ✳ 䎃ⴲ♲ 䎃ⴲ㔋 䎃ⴲ❀ 䎃ⴲⰙ 2023䎃 䎃 26.5% 36.7% 49.8% 59.6% 63.4% 62.6% 59.1% 2022 23.5% 27.8% 34.8% 41.9% 45.9% 48.2% 48.1% 0.0% 23.5% 侨䰘鍒靀 2023䎃2022䎃 23䎃1剢ⴲ氋䞔盗䱽佟瘻鷶姿佞匠鵯㖈1剢䏀涸僱蒜⧺劍♳䖤ⵌ✫僈儑⡤梡➚䎃僱蒜⧺劍ꂊ䏅䎂㖲Occ⚹51.1%22䎃⚹38.6%ず嫱㟞Ɤ132%Occ곝挿ⴀ梡㖈䎃ⴲ㔋⚹63.4%た⚙㣔鷶姿꣭⡛կ ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉㉁ ·2023❀♧ꂊ䏅遤⚌絑蠒䫣デ 500.0 22-23䎃僱蒜⧺劍ADR㼆嫱 450.0 431.5 400.0 350.0 300.0 250.0218.1 267.5 244.6 204.8 202.0 199.9 200.0 150.0 100.0 50.0 0.0 188.7 223.5 195.9 233.1 180.0 134.8 95.9 2023䎃 ꤑ㢧 䎃ⴲ♧ 䎃ⴲ✳ 2022䎃 218.1 188.7 431.5 204.8 95.9 202.0 䎃ⴲ♲ 267.5 199.9 2022䎃 䎃ⴲ㔋 223.5 195.9 䎃ⴲ❀ 244.6 233.1 䎃ⴲⰙ 180.0 134.8 2023䎃 侨䰘鍒靀 ➚䎃僱蒜⧺劍ꂊ䏅䎂㖲ADR⚹237.3⯋22䎃⚹194.2⯋ず嫱㟞Ɤ122% ⧩䖤岤䠑涸僽僱蒜劍ꢂꂊ䏅ADR곝挿ⴀ梡㖈✫䎃ⴲ♧⚹431.5⯋剒⡛挿ⴀ梡㖈䎃ⴲ✳➑⚹95.9⯋たⳜ㣔ADR㔐⼮侮⡤⥂䭯㖈200⯋䊩〸կ ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉㉁ ·2023❀♧ꂊ䏅遤⚌絑蠒䫣デ 180.0 158.4 22-23䎃僱蒜⧺劍RevPAR㼆嫱 160.0 140.0 120.0 100.0 141.7 112.3 106.3 83.7 89.9 80.0 60.0 40.0 20.0 0.0 57.8 44.4 57.0 70.3 64.9 47.8 2023䎃 2022䎃 ꤑ㢧 57.8 44.4 䎃ⴲ♧ 158.4 57.0 䎃ⴲ✳ 47.8 70.3 䎃ⴲ♲ 159.5 83.7 2022䎃 䎃ⴲ㔋 141.7 89.9 䎃ⴲ❀ 153.2 112.3 䎃ⴲⰙ 106.3 64.9 2023䎃 159.5 153.2 侨䰘鍒靀 ➚䎃僱蒜⧺劍ꂊ䏅䎂㖲RevPAR⚹117.8⯋22䎃⚹74.6⯋ず嫱㟞Ɤ158% 「ADR䕧ㆇ僱蒜RevPAR剒⡛挿ⴀ梡㖈䎃ⴲ✳⚹47.8⯋곝挿ⴀ梡㖈䎃ⴲ♲⚹159.5⯋⚂♸ⴲ♧侨䰘湱䊵♶㣐կ ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉㉁ ·2023❀♧ꂊ䏅遤⚌絑蠒䫣デ 100.0% 90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% ♶ずADR涸꡶䏅嫦傈Occ 侨䰘鍒靀 4剢29傈4剢30傈5剢1傈5剢2傈5剢3傈 0-100⯋100-200⯋200-300⯋300-500⯋500-800⯋800-1200⯋1200⯋ 㖈❀♧⧺劍⵸♲㣔500-800⯋咓ꂊ䏅䎂㖲Occ剒넞鴪ⵌ✫87.1%絾ざ5㣔侨䰘勻溏200-300⯋咓ꂊ䏅䎂㖲Occ剒넞侨䰘⚹72.6%կ ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉㉁ ·2023❀♧ꂊ䏅遤⚌絑蠒䫣デ ♶ずADR涸䨻ꢂ侨ꆀ⽑嫱 Ⰼ㕂雧⽀ꢂ㢹⽑嫱 Ⰼ㕂곫雧ワ劍⽑嫱 15.5% 4.4%0.8%0.5% 10.1% 5.4% 14.2% 2.2%1.1% 29.0% 24.9% 44.1% 77.0% 2.2% 2.5% 2.8% 3.2% 4.3% 9.5% 46.4% 500-800⯋800-1200⯋1200⯋ 0-100⯋100-200⯋200-300⯋300-500⯋ ➚䎃侨❀♧䰘⧺劍鍒靀100-200⯋咓涸ꂊ䏅剒㢴⽑嫱44.1%⡎♸⿡䎃Ⰼ䎃侨䰘湱嫱200⯋⟄♴ꂊ䏅⽑嫱꣭⡛✫22.2%200-500⯋ꂊ䏅侨ꆀ㣐䌴䏞䲿⼮ ⽑嫱㟞⸈✫18.5%կ ⡞1儻⡞2儻⡞3儻⡞4儻⡞5儻⿺⟄♳ ➚䎃❀侨♧䰘⧺劍鍒㹐靀➃Ⰶ⡞傞ꢂ僈儑⸈Ɤ✫♸⿡䎃Ⰼ䎃侨䰘湱嫱〫⡞1儻涸㹐➃⽑嫱Ⲹ㼱✫9%鵶⡞2儻涸㹐➃⽑嫱㟞⸈✫5.2%⡞3儻涸㹐➃⛲剣䨾㟞⸈ 鵯霹僈Ɤ鸀康姻㖈䛪㢕կ 䔲䲿㣔⵸곫雧䲿⵸1㣔䲿⵸2㣔䲿⵸3㣔 4㣔䲿⵸5㣔䲿⵸6㣔䲿⵸㣐✵6㣔 ➚䎃❀侨♧䰘⧺劍鍒ꂊ䏅靀涸곫雧璬〡劍鄄㣐㣐䬘Ɤ✫䔲㣔곫雧涸雧⽀Ⲹ㼱✫25.7%罜䲿⵸♧ワ곫雧涸雧⽀⽑嫱㟞⸈ ✫24.2%侮⡤ッ梡E㶶㘗鵯霹僈✫㹐➃㼆鵯妃❀ ♧ⴀ康䫵剣匧㣐涸劍䖉䎇䲿傍⨞✫余殜ㄤ雦ⴢկ ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉㉁ 02 Part 2023五⼀⺠宿⾏业经营报告 ·2023❀♧字㺋遤⚌絑蠒䫣デ OccADRRevPAR tips OADccROAcvceurapgaenDcyailyR䭷at㹐e䨻Ⰶ䭷⡞䊺桧㈒㹐雦䨻皾䎂倰㖲岁䨻⚹⟟㹊꣢雦㈒皾ⴀ倰涸岁㹐⚹䨻㹐侨䨻ꤑ佐⟄Ⰶ〳ꤑ㈒⟄䨻㹊侨꣢ꆀ㈒կⴀ㹐䨻侨ꆀկ RevPARRevenuePerAvailableRoom䭷嫦ꢂ〳⣘ⴀ獆㹐䨻涸佐Ⰶ⽰⽀䨻佐渤雦皾倰岁⚹Ⰶ⡞桧⛧⟄䎂㖲䨻⟟կ ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉㉁ ·2023❀♧字㺋遤⚌絑蠒䫣デ 72.3% 78.8% 76.3% 59.7% 50.4% 53.9% 50.4% 43.1% 41.6% 90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 痦♧㣔 痦✳㣔 痦♲㣔 痦㔋㣔 痦❀㣔 2023䎃 䎃 72.3% 78.8% 76.3% 59.7% 41.6% 2022 50.4% 53.9% 50.4% 43.1% 31.0% 0.0% 侨䰘鍒靀 字㺋遤⚌ぐ고侨䰘⛲ⴀ梡✫㋐➃涸㟞Ɤ 22-23䎃❀♧⧺劍Occ㼆嫱 2023䎃2022䎃 31.0% ➚䎃❀♧⧺劍字㺋䎂㖲Occ⚹65.7%22䎃⚹45.7%ず嫱㟞Ɤ144%Occ곝挿㥵䖃䎃♧呋ⴀ梡㖈⧺劍痦✳㣔侨䰘⚹78.8%ず呋涸剒た⚙㣔Occ鴽鸟♴꣭康㹐ⴀ遤絕勲䒓㨤鵥玐կ ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉㉁ ·2023❀♧字㺋遤⚌絑蠒䫣デ 548.2 595.5 584.4 467.6 398.2 348.8 301.3 233.5 痦❀㣔 痦㔋㣔 痦♲㣔 痦✳㣔 痦♧㣔 404.3 373.4 700.0 600.0 500.0 400.0 300.0 200.0 22-23䎃❀♧⧺劍ADR㼆嫱 100.0 0.0 233.5 348.8 398.2 404.3 373.4 2022䎃 301.3 467.6 584.4 595.5 548.2 2023䎃 侨䰘鍒靀 ➚䎃❀♧⧺劍字㺋䎂㖲ADR⚹499.4⯋22䎃⚹351.6⯋ず嫱㟞Ɤ142% 2023䎃2022䎃 ADR곝挿ず呋ⴀ梡㖈痦✳㣔⚹595.5⯋㛇劥僽剒た♧㣔涸2⦔⧺劍㼆ADR涸䕧ㆇ嫱鳅僈儑կ ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉㉁ ·2023❀♧字㺋遤⚌絑蠒䫣デ 469.4 445.9 396.1 279.3 188.1 217.8 200.7 150.4 125.4 72.3 痦❀㣔 痦㔋㣔 痦♲㣔 痦✳㣔 痦♧㣔 500.0 450.0 400.0 350.0 300.0 250.0 200.0 150.0 100.0 50.0 0.0 22-23䎃❀♧⧺劍RevPAR㼆嫱 72.3 150.4 200.7 217.8 188.1 2022䎃 125.4 279.3 445.9 469.4 396.1 2023䎃 侨䰘鍒靀 2023䎃2022䎃 ➚䎃❀♧⧺劍字㺋䎂㖲RevPAR⚹343.2⯋22䎃⚹165.8⯋ず嫱㟞Ɤ207