您的浏览器禁用了JavaScript(一种计算机语言,用以实现您与网页的交互),请解除该禁用,或者联系我们。[活动方案]:鸿坤·理想城品牌IP亮相暨天津首家冰淇淋博物馆开幕系列事件营销活动策划方案 - 发现报告
当前位置:首页/其他报告/报告详情/

鸿坤·理想城品牌IP亮相暨天津首家冰淇淋博物馆开幕系列事件营销活动策划方案

2023-03-17活动方案�***
鸿坤·理想城品牌IP亮相暨天津首家冰淇淋博物馆开幕系列事件营销活动策划方案

M8½”™3%†8—2xMarketing Planfor 2019 5§PrefaceİĊqħÀùů—ǐ¦eǭųÇ¥Ĥ . ęǎƭÓ{±Í.LŴȢĤ.ęǎƭij§ƫ¦ňuȢĤ”Ǹ™ǎƭĆƗğ§ňuȣǐǍƎmňunjn4Ȣǘēœŝ­ǬȢěŸǭų¾nM{ªfȒŗȢ¬âÀùǁúvæMvrǭųÞűƽ¥qǫ 01Part OneStrategy guidance ́ҦeǭųhIRȉǸŧ·LJŧň0AŦêMÔËŧëȢŧňȢŧ›R³ƘÛȣhšşůsƣşƥȀǑĩĭ©ÓŧňƄǞLocation‹ÕP×Hʖ&ª’† ¦eǭųdĤâwtčǻæ¼ǢÖEƬ#ÊNIˆ%†8+PDR27sSP -0(#. "1 ŗǝňuźs‡I˜UÃnw£˜¿«£e¹˜žÀ¹e ˜?±a ‡I˜NM ̧4w£˜œeNÍjPe¹˜NM ̧4 ˜r>Iˆ ¿ ́‡I˜BÔkw£˜8mke¹˜(ÄÔk ˜¶_ÔkË:&: BÔk8mk(ÄÔk¶_Ôk'$/" 0+ * 1   ëÏIˆ l ̈¼o$º¦`Ï ­¥¬I OÅaIǿ0 &0Ė.TdžaĒȆĕ§ňuǨƯ;ŗǝNjv.ââơ‘7ÊÏ k:'I³ -0!&,23 )0 %231 ]Ÿ1~½”]ŸT#ìF9r]Ÿ2C2Pe1iPμ"$qEÅ@J ̄°I©áÞ ½”]Ÿ7ÊASJW9r8†8šaÁ ½”]Ÿ7ÊASJW¶_®‹ÕP]Ÿ,Ô2½”bp²ÊNš9r(Äs gȏȐŞDZM¥Ų°õAQ²gȏȐŜ·ƞůŏǺǏȅM³§EŴCƭůȟȓgȏȐBǯÍMA?ǭųƢǦĢ²ůgl·MüǑ7gƄȃůŒŗ§ǫMïgŊǙǶnj }7gĻȣìƝė•-ÚÛ=‰Á6< € K‚o$`†8·\p²V…Â0š-ÚÛ=‰Áâç„ÖvgP M8½”k:G¢ÊNž*‘-“Ðåä‡âç }z0+P LŖǸ4-ÚÛ^y{k¡ÂhG+Pâçz0ňuħǞöiÇwǚgȏȐŞDZůBǯĸêǎƭƙƐgȏȐÍMĭÃn§”hœÊĭƤWŪůƛšgœȣ LŖF4ƒÙi+m[(Är>|CL'ňuŤ§öiÇPǑgȏȐBǯüǑƲƳřŴDZȌ ÔƚMĭÍ¥Ť§ǎƭĂřūêàśĦˆ£ȣ LŖR4š-ÚÛUÌ}NÒÈÑc_.ňuŤ§ǕƾƙƐgȏȐ³ǼŤ§ǎƭcuoWgȏȐM¬tŤ§ňuȌ ȣ !E\ž=     NV= ‰5  ¦eǭųœŝ.LŴȇ ́ŇDzÂgȏȐŞDZÞ× BƲƳƸƵ ‚‚8C02$7Mi5?1:5?11—12:*+<2j (3J@"'DgEr-p…^KSkl"qŸ&..2IPQ4?22:4?27—28:PlanF +cS:,&š 02.4&(1E$4&!-%&$"$( $# ‚‚8C02$7Mi5?1:5?11—12:*+<2j (3J@"'DgEr-p…^KSkl"qŸ&..2IPQ4?22:4?27—28:PlanF +cS:,&š PlanÁm™ħGH,9>Oˆ 2 %NV=4?22:Ar2“Skl"qŸ”4ž“‹j œo6‚`L PlanÁm™ħGHD/Y 7USkl"qŸ4?25:‚“‹j H5P \(IV“‹ x%“)[v”\‰Rkl"qŸ2¡ PlanÁm™ħ™XZytŠTM5%W6 54?27-28:F c˜?W’.f8“‹Y_I=“¢4sU%”“‹‚$G#'‰Rkl"qŸ¡N ‚‚8C02$7Mi5?1:5?11—12:*+<2j (3J@"'DgEr-p…^KSkl"qŸ&..2IPQ4?22:4?27—28:PlanF +cS:,&š PlanÁm™ħS:,tŠš„ sU5`tŠ5?1:F P;C„)H(†“‹r2|`I'0›{S ‘$|`”]:'n”]a}|`Žd2:–j z ‚‚8C02$7Mi5?1:5?11—12:*+<2j (3J@"'DgEr-p…^KSkl"qŸ&..2IPQ4?22:4?27—28:PlanF +cS:,&š PlanÁm™ħ# /:—W†€¢4[…•!5?8-14:-‡)/:1 w—W†€“‹B¢41 y-p@ƒ[…b-p1B›{*…j “‹[…œo 03.4&(19&77C(&74590 (7.!4## #8 ‚‚8C02$7Mi5?1:5?11—12:*+<2j (3J@"'DgEr-p…^KSkl"qŸ&..2IPQ4?22:4?27—28:PlanF +cS:,&š # ›{:9ENV=Œ5ŚȄłȎ7ÂáÂƆŞƛ ňuƱl01ǿ0 &³ ̈l·ĺ©Ó“ȚDzŽ¾oȡǿœŝ.Iǿ' &0VÎl·ĺMƸƚ¥±Í§ķpSM¬tŤ§ġyŢMtâœŝÁmȣ1čƨ2ķpl·ĺźò¢ ňuƱl02ŮgǧLjȂŐb©±Í§±ǎƭǭų¾ogȏȐńLjůȂŐňuMØ¥gŊÄǦ®ǎƭgȏȐ;ŞDZpǵpů‰ēȣźò¢ ňuƱl03ŦñriÏAȡǿ”Šü54!!±Í§fƸƚIŦñriÏ0­ǬǖËMŤ§ĭÃdŅǭųcQMūŠƤÒůŦñMüƒVέǬDŽ‚ȣ²ÌǫÁmǭųȣźò¢ ňuƱl04ďûIǿ' &0“ȚĕÜ©ňuħǞM¾oIǿ' &0gxM¥±Í§ǎƭǭųÁmʼn‰eœ€MĭÃŤ§ūŠ?gvðM…ƩågȏȐǸ?ȣźò¢ 04.4&($C&57 &74"C'7C" ‚‚8C02$7Mi5?1:5?11—12:*+<2j (3J@"'DgEr-p…^KSkl"qŸ&..2IPQ4?22:4?27—28:PlanF +cS:,&š gȏȐƲƳ{57 &74"C'7C" 01PãgȏȐǝμcdƲƳ¥ňu±§ƸƚgȏȐBǯǝμMǂƅňuBǯMĎtŒŗůňuȌ M“ĚǽàĭÃnnjňuŤ§ȣ 02gȏȐĚÉü‚ŷǠcdƲƳňuŤ§ƸƚgȏȐȠȀÍMǕƾĭÃƤ‰‘äūêMüǑƙƖSůFĻmđȣ 03țzů°ęĚycdƲƳňu±§ƸƚѳůgȏȐțzȠȀMoǑѳůňuȌ MǂƅňuBǯȣ 04gȏȐćǰcdƲƳf§ÔƚgȏȐ’ǰMoǑbėnůgȏȐBǯȌ MüǑĭÃT“ůƶçŖȣ 05“ȚyºȜȜĮcdƲƳňuŤ§ƸƚgȏȐyºǑ ̈ůȜȜĮǑĝM¬tĭÃůcuîȣ 06dzȘž}ǑĝcdƲƳňuŤ§ƸƚdzȘž}ǑĝMǕƾĭÃǎƭ‘äūêȣ 07““ůƍǀťŃcdƲƳňuŤ§ƸƚPãƍǀŌņťŃMǕƾĭÃó‹|džůƲƳȌ ȣ 08ƄǞƅDžǥǓ¦ǫĀäcdƲƳňuŤ§ŨĀäüǑƄǞƅDžǥǓǑĝMÇǭųƤŘĝưǎƭĥĔLzȣ 09Ł@ů“ȚȞȝcdƲƳ¥ňuŤ§ŁªfƸƚgȏȐǑ ̈l·ťMüǑ|džůgȏȐȌ ȣ 10““dzȘƲƳDZcdƲƳňuŤ§üǑ’ǰdzȘƲƳřŴDZMǕƾĭÃ¥ľǎƭ‘äūêȣ 11gȏȐ’ŔǑĝcdƲƳňuŤ§ƸƚgȏȐBǯ’ŔǑĝMǂƅňuBǯM“ĚoǑŒŗůňuȌ ȣ gȏȐpǵ{57 &74"C'7C" 01ljȖȖHȈÐǑĝcdƲƳňuf§ƸƚHȈ‰y’ǰMǕƾĭÃŤ§ó‹|džůƲƳhkȣ 02Ƌƥ“Țƶç«cdƲƳňuŤ§ƕ‘gȏȐ;ĶĶƍüǑƙƐgȏȐ‘ä«MǕƾĭÃƤ‰‘äūêȣ 03¤ƠegȏȐ³ÕcdƲƳňuŤ§ǕƾV>ů¤ƠegȏȐ³Õn§;ĭÃǎƭcuM¬tĭÃů†;óȣ 047¡gȏȐ³ÍcdƲƳňuŤ§Ƹƚ²sgȏȐMǕƾĭÃŤ§ǎƭœǚMüǑĭÚșSůǪjpǵȣ gȏȐÍźcdƲƳèÆà-ÚÛ+Ç-ÚÛ¤é-ÚÛêæ!-ÚÛÃ?É-ÚÛßÎ-ÚۊŒ-ÚÛãØ-ÚÛ 05“Ț~ƑĵƧƍcdƲƳňuŤ§ƸƚĵƧƍĪMǕƾĭÃǎƭoǑ“ȚĵƧƍȣ gȏȐƙƐcu{57 &74"C'7C" 01ûŭŵéL·ąňucdƲƳňuŤ§ƸƚûŭŵécuƮƚMĭÃÿoǤĪċƫůĨȋMpǵƙƐcuůȑŊóƳȣÿoİhS…ƩågȏȐpǵpǸáȣĭÍhn§ǎƭĂřūêȣ 02ȑŊ“ȚŒƐĉ÷ĪcdƲƳŤ§ƸƚŒƐĉ÷ĪMĭÃn§”ǨƯōƟpǵpǎƭŐô†;M†;ǍƂ@ĥĪlǎƭĉ÷ƺţMƺţƕĬ”…Ľß†;ŐôMŐôĉ÷õs”…ƩåŴÚůîóŒƐWA¶œ 03“Ț|Ɓĉ÷cdƲƳňuŤ§ƸƚƙƐ|Ɓĉ÷MǕƾĭÃǎƭcuMĈn Ɓ. ƁDǞůĭōƩågȏȐpǵpǸáȣ 04;“Ț“IJcdƲƳŤ§ƸƚƙƐ‘äĮMĭÃn§ûƑäĮǎƭĂř‘äM¾ıģƛǹůŶǞȣ 05.4&( D734&"%&$8&4" ‚‚8C02$7Mi5?1:5?11—12:*+<2j (3J@"'DgEr-p…^KSkl"qŸ&..2IPQ4?22:4?27—28:PlanF +cS:,&š $SirPGHNV>¡AXh ujmQ LGHR KD£tŠF3dĤğ§ÇĆƗÝƗgȏȐBǯMǎƭƸƚȣȁČȊǷgȏȐœŝMhľWAǾμMǽàĭÃn§ǎƭpǵoWȣ ;TZOBŒVRe\~<J˜ňuŤ§ƸƚƀþĞƣ2gǧ’ĴpǵMődžǭųÀƜž·M¬tŤ§Ȍ ƪǑȣ 06.4&( D7F75C( $#67(4 !' ýƭƔƦŽd›£Electrician detailsňuqǕƾV>ũÐǎƭŤ§ŨũxŋMňuŤ§ǛÅĠǩũƒǎƭVÎƒĹ½ƮM“Ě¥„ǣ{ªáǃěĜƴ—įźȣProfessional electricians are invited to conduct on-site electrical survey before the event, and special slots are installed for exposed wires at the event site. At the same time, obvious warning signs are posted in dangerous areas. ýƭƔƦZ+t•Safety tipsňuŤ§{ªNJ³M¥Ŏ‡IŁȢũȢŽǡ0ƈěĜnƚǎƭƷƃįƼƌǃMǛÅ»¥ǞČî„ǣƣî{ªǎƭŻļǎaįèƌǃȣThe area of the activity site is relatively large, and the slogans of the lectures are pasted in the obvious places such as "water, electricity and steps", and the signs of prohibition of entry are pasted in the areas where indirect danger exists. ýƭƔƦ»hu;QNon-open areaǛÅŤ§ǪÞē{ªǎƭVÎǸƊƒȢǜǴƈƸĘǎƭŤ§ăøMhǔ`ǪÐWg˜ǎa{ªǎƭ¹ŹňuǎƂȣIn order to avoid non-staff entering the non-open area to obstruct the process of activities, on-site interception of exclusive facilities such as one-meter line and iron horse is carried out. ýƭƔƦÜÝfÓFire emergencyǛÅŒŕÚíǮijM¥ňuŤ§Ǘ ̄VǝœŒÈƓǎƭ¿ĚŰƉM“Ě¥§¦f²®ēƚœŒŸīMØÇǟŒŬÆǐǓįěM ̧ǒ„ǣƏíĥÙĐżM