—PPage0 X䙐䬶]൰㔅⨼ MET–㩛䬶㇗⨼㋴ø䳼䇣㩛 1/107 ]൰䘆㩛ㇽ —PPage1 2/107 — 䈴ぁⴤᖋ 1 2 3 4 6 ውƒ䘆㩛ㇽ ]൰ӳ᷆ㇽ ⍱ࣞ$ࡈㇽ JᇙՖㇽ zީՖㇽ ኋᐹ$ㇽ 3/107 Page ውƒ䘆㩛ㇽ 1 2 3 4 4/107 —Page3 ውƒ㚂W ᐛ֒ᇐƒ ᐛ֒3ぁ ውƒ䘆㩛ㇽ ᐛ֒ᇐƒ ᙱ㔅⨼ 㩛䬶ᙱⴇ ᵃࣗᙱⴇ (ㄏ䮵3 flީ㌱fi]൰Qኋ№ flީ㌱fi]൰Qኋ㔅⨼ 䍘ࣗ№ 䍘ࣗ㔅⨼ 䬶№ fl@ᤷÇ 䬶㔅⨼ ‰Qኋ№ ‰Qኋ㔅⨼ 㺂᭵№ 㺂᭵㔅⨼ ީ䭤fl№ ީ䭤fl㔅⨼ 䞃Ԭ№ 䞃Ԭ㔅⨼ ᵃࣗ№ ᵃࣗ㔅⨼ ]൰ӳ᷆Ç ฯ䇣Ç ]൰ⒸJÇ 5/107 —Page4 ውƒ䘆㩛ㇽ ᐛ֒3ぁ Jᯯƒ‰ ༺⨼䛤Ԭ॰ต]൰ӳ᷆ fi։ƒ䙐]൰⍱ࣞਃ ⍱ࣞᖈẙᔰJᔰzީᓜ 1ᣛ䇗ࡈ 1$$ᵢ$ࡓ ኋᢝ㺂 ᇐ䇗ࡈ ኋᐹ$ ມᣛ㺞Ṳ ‰㓜fl ⢟ᯏ֒ ⍱ࣞᙱ㔉 䇗ࡈᢝ㺂 $ᓜᙱ㔉 ᵢ$$ᰢ ᵢ$$ 6/107 —Page Jᯯƒ‰ ኋᢝ㺂 ውƒ䘆㩛ㇽ ᐛ֒3ぁ ]൰ӳ᷆ ⍱ࣞ$ࡈ ?॰¾¾㔅⎄ؗᚥ᭬䳼; aҿሯᢁؗᚥ᭬䳼; W?॰ต⭞$1⢂ᮦ㔕䇗,ؓ$䠅㔕䇗 ᖉ?᭵ᓒ㔅⎄㿺ࡈ᭵$ሲੇ 〥ᶷ䞃ę1⊳⭞$㓺㓽@ളᙝn]൰ⒸJ⍱ ࣞ,㔏\ᓊnß࣑,⢟࣑n@ᤷ ൞ƒ᯳⍱ࣞᙱ㔉⍱ࣞ߫,∅$$ሼ]൰Ⓒ J⍱ࣞ᭾᷒ਃ㔏1⊳⭞$ Jᇙ⍱ࣞnƒ᯳ᗻ亱ћṲ䚫ᆾ1⊳⭞$ᴶ᯦Qᐹn]൰ⒸJ᭵$,䙐㋴⾔ԛެԌީ㿺ᇐ˚ ൞∅ᒪnᒪࡓᗻ亱᭬䳼ᖉ?n®㊱zኋ,Xශ ⍱ࣞ,ٲᗍę֒n䮵ᵕᙝn$ƒ;ⴤ1ᣛ1⊳ ⭞$,1⊳⭞$ƒƒƒ߫ᶛ㕌൞ᖉ? aⒸԭṲ$⮛ aⒸ]൰⍱ࣞ ӳ᷆ⴤƒfl㗚⢯½,ሯfl㊱ශӳ㊱,ᨆƒfl‰㓜䍞䠅,໔ᕰ⍱ࣞ᭾᷒˚ ‰䈭▒൞fl,ะⴎfl,VlPflㅿ৸ࣖ⍱ࣞ ṯgÌ从⍱ࣞ㾷≸,ᇐ⍱ࣞ䇗ࡈ,ᰬ䰪; ⛯,⢟ᯏ֒,J№᭴,zީ䖥@,ኋᐹ $ㅿ ԛƒҎƒ傴,ӝnՎ䍞▒൞fl,䇘ঋᮦ䠅ㅿffiƒ,ƒզ⍱ࣞnƒƒ᭾᷒ ൞Jᇙ⍱ࣞ㔉$,ᓊሯⒸJᶆᯏऻᤢⒸJ䇗 ࡈ,⍱ࣞ➝⡽,⍱ࣞᙱ㔉ᖈẙ,¢ᇐⴤᖋ nⒸJ䇗ࡈ 7/107 —Page6 ውƒ䘆㩛ㇽ ᐛ֒3ぁ Jᯯƒ‰ኋᢝ㺂 ∅ཟ᭬,Ֆ䙈1⊳⭞$Q[n᯦‰ふԬ:⭞ę⨼nJ䍺Ⓠ,ੇ։ᦘރ䍯ę⨼n JᇙՖffi䞃ę᯦ⒸQᐹ№X㿺⁗䬶⍱ࣞ,1⊳⭞䖥@䍺Ⓠ,〥ᶷ䞃ę1⊳⭞$nJᇙ№᭴; $ሼੇ㔅䬶ᨆבީzީ䖥@@ᤷ,]൰㔅ṯg1⊳⭞$᮪։⍱ࣞ㾷≸№ᖉ?nƒƒᔶ⨼ᓊᰬfiᖉ?։ƒ䙐,〥ᶷᆿᧈⲱ䖳;ኋ߫ߏᡌ㓺㓽䖥@,⭞ᖉ?։䍺Ⓠ〥 ሯ1⊳⭞$Q[n䍺ᯏÇ从IᙱᡆJ,ᖈᶷ\ԛᣛ‰;Ç从㻻䇘ᡆJ᭴ƒኋב ẙԛבḛ䰻;fl䰻; ∅$$㾷≸ሼ䠃X⍱ࣞnzީᣛ‰№$pz᭬䳼,᮪⨼ᖉ?։ഖᵢ⅗⍱ࣞ㙂ࡀ䖳n@ㄖ ީᣛ‰1ᣛ㔏1⊳⭞$Ⓒ⢂8]൰№;,➝⡽ީ丩܅䍺ᯏㅿ; 㔅䬶㾷ᔰ—ྍzީᐛ֒ᓜ;zީÌ从ᓊ྇ę;ѐ㠠䓡nᇐƒ,¢ޭ༽—ᇐ zީՖ㔅䬶ᓊ䇘ᒪᓜzީ⍱ࣞ䇗ࡈ,¢ᣛ1⊳⢯㢨№᯦‰ԭٲ; ⭞$№ᝅ;zީ⍱ࣞᓊㅜęᖉ?Izn伄≊№¾ᘫ; ሯ∅⅗zީ⍱ࣞ,ᓊڐླީ䇦ᖋ,৸¾zᓊ]ӳ$ƒzީሯn䴶≸,ቀ䠃ሯᯯnᝅީ⍱ࣞ䇦ᖋ㺞,␗ौࣕ㢨ᖟ,シ[㠠䓡⢯㢨,№ᰬ㾷亴 —ᇐnIz᭾‰˚ 8/107 —Page7 ውƒ䘆㩛ㇽ ᐛ֒3ぁ Jᯯƒ‰ ኋᢝ㺂 ኋᐹ$ ኋ®॰ต䇴᯳ᓊㅜę1⊳⭞$㔅䬶FEDᢁJn㿺ᇐ; ᡶ$⢟ᯏnᶆ䍞,㿺Ṳ,ᮦ䠅,᩼᭴ƒ$ ㅿൽ⭧Jᯯᇐ㔕—n㿺㤹ƒ‰№⭱䶘 $䘿№,®㔅䬶уᗍ䳅ᝅᴪ᭯˚ 㔅䬶㠠㺂֒n⢟ᯏ⭱䶘⭧㔅䬶㔕—1㔅䬶㖇ⴎс䖳˚˚ ᱄⺤®fi⌷?ࣗ‰ᣚnᢝ㺂ß,ƒḛß ƒḛ䇦ᖋᓊᇂ᮪ؓᆎ,֒ffiӳ᷆№᭯ 䘑᧠᯳nדg˚ 9/107 —Page8 ᐛ֒3ぁ ውƒ䘆㩛ㇽ 㔅䬶]൰ⒸJᶆᯏᨆᣛMƒ3ぁഴ ᐛ֒3ぁ 10/107 —Page9 ውƒ䘆㩛ㇽ ᐛ֒3ぁ 11/107 㔅䬶]൰㔅⨼㚂ƒⲱᖋLGP,䘑]“⍱ࣞ–⍱ࣞḛ䈘”,ሼzᢴࡦ㔅䬶⍱ࣞƒfi⮏ẙflؗᚥ;䘑]“⍱ࣞ–⍱ࣞ‰ᣚ”ມߏ⍱ࣞؗᚥ˚ —Page10 ውƒ䘆㩛ㇽ ውƒ䘆㩛ቅ㔉㧭aҿሯᢁؗᚥffi㔅㩛ߩ$ᨆב@ᤷᰬJ䀙aⒸԭṲ$⮛ƒᰬᧂᨗaⒸ]൰⍱ࣞ@䶘⍔ᚿ॰ต]൰ࣞᘷ䙐䗽䈹ƒ¼]൰ᵰz,ᇐ]൰ᐛ֒䇗ࡈ䈹ؗᚥ⭞ƒӳ᷆ⴤƒfl㗚⢯½,¢ሯfl ㊱ශӳ㊱ ᨆƒfl‰㓜䍞䠅,໔ᕰ⍱ࣞ᭾᷒ 12/107 —Page11 — 䈴ぁⴤᖋ 1 2 3 4 6 ውƒ䘆㩛ㇽ ]൰ӳ᷆ㇽ ⍱ࣞ$ࡈㇽ JᇙՖㇽ zީՖㇽ ኋᐹ$ㇽ 13/107 Page1 2015/8/12 14/107 —Page13 F 㥡 DӁ ᰖཪ㔠 ቇ ᯯ ⌋ 15/107 —Page14 —PPage1 䳼 ࢃᵕ ӳ᷆ 㺂ࣞ 䇗ࡈ $ᵕ ӳ᷆ ᯯṾ ᇐ ⍱ࣞ ᢝ㺂 3 䐕䘑 16/107 ]൰№൞㩛䬶⍱ࣞ$nÌ㾷ᐛ֒ aҿሯᢁӳ᷆ •⍱ࣞࢃaҿሯᢁnJ䀙߫? ީƒ⛯:J䀙aⒸnԭṲaҿ,ӝⒸՎ½,ᵃࣗԭٲ ⍱ࣞ䗽ぁӳ᷆ •᮪ę⍱ࣞn‰㓜fl№᭾᷒ࡦ¾$ᰖ㇗ƒ? ީƒ⛯:ᇐᓊnKPlᮦ,ࢃᵕƒ䙐z䇤№ⴤƒӳ䀙ᇐ ⴤƒß㗚ӳ᷆ •ⴤƒß㗚№?ԌԢ¾ଠӑᇙՖᯯᕅ? ީƒ⛯:ᇙՖᖘᕅㅜęⴤƒß㗚,䳼ᮦƒᰬ䇦ᖋⴇƒ ӝⒸ⢯䍞ӳ᷆ •ƒ$nV80,G10?ᐹ$ᱥ¢ᱴ⢯䍞? ީƒ⛯:у№$ශ⧥ູᐹ$,ӝⒸn⢯½ᐹ$,◶Qfln䴶≸˚ ⍱ࣞ᭾᷒ӳ᷆ •3᭯䘑$ᰖ@䶘$ƒflg? ީƒ⛯:࠽PਠzڐԭṲᓊሯn]൰⍱ࣞ,ሲ㠪fl№䇿 17/107 —Page18 ]൰ӳ᷆ㇽ PDCA䘆⭞ ⚫ᖉƒQ⧦?1$—┟≪ᰬ:☐ᢴᢴ䠂╅≪☐䇴⌋䲚☐Rᣳᰬ䰪Ԋ㓼J䀙☐ᱥӶ‡ṭn≪☐ᜩᜩ(ᡌ䰤䰤3䈛у䈛$≪ ƒzᙄ‡ڐ? 18/107 —Page19 ]൰ӳ᷆ㇽ A ༺$(Action):᯦֒ѐぁᓅnƒ᯳ƒ‰ौ,ԛ䱨Ω ᶛn䰤从$⅗Qn 䇗ࡈ(Plan):ᱥᔰ ᭯nⴤƒ㺂ࣞᯯṾ ᱥӳ᷆䗽ৱnӁƒ,ᨆ[$ᶛnٽ䇴,gԛ䇴䇗㺂ࣞnᯯṾ,㜳ƒ⧦人ᵕnⴤƒ 3䇗ࡈ䱬¼:ᢴ[ᆎ൞䰤从nഖ;ӳ᷆ӝn䰤从nഖ;ᢴ[ެ$Ì㾷 ഖ;ᤕ䇘᧠᯳䇗ࡈ(人䇗᭾᷒3Д Ѡ÷僚˚ P J⌑ƒ䇞,I䳼®ᯯᝅ¾,ᤕ䇘с—䱬¼nᐛ֒䇗ࡈᡌ㺂ࣞ ᯯṾ˚ ḛƒ(Check):⺤䇚ᱥ¢ד䇗ࡈn䘑ᓜ൞ƒ㺂,ԛ ᱥ¢䗴ᡆ人ᇐn䇗ࡈ ƒ᯳(do3:@ƒᢝ㺂,ᱥ ד➝䇗ࡈⒸ㺂 C 䘳䑠䇗ࡈᱥ¢ƒ,ᢝ㺂ᱥ¢ᖱ¾,人ᵕ᭾᷒ᱥ¢։⧦;ᢝ㺂䗽ぁ᭾᷒уg,傢1$ƒؤ᭯ 䇗ࡈ,֒ㅢӂ⅗᭯,$⺤䇚᭾᷒˚ —〃߫ᱥڐሯnӁ(DoRightThing)R—〃߫Ӂڐሯ(DoThingRight)ڐӁnՎ]⅗ᓅ,俌]㾷ᢴሯ䰤从,ڐሯ䇗ࡈ,❬ $䇗ࡈnӁڐླڐሯ,ᢝ㺂 [ⵕR˚ D 19/107 —Page0 PDCA䘆⭞ ]൰ӳ᷆ㇽ PDCA䘆⭞ ⢯⛯ҁ—:ઞ㙂ခ⢯⛯ҁӂ:X⧥ᑜቅ⧥⢯⛯ҁп:X䱬ụᕅ1ƒ PD ༺⨼䇗ࡈAP CD APAPAC CDCDPD ƒḛƒ᯳ AC 20/107 —Page1 ]൰ӳ᷆ㇽ PDCA䘆⭞ PDCAޡ÷僚 Śӳ᷆⧦⣬,ᢴ[䰤从śӳ᷆䰤从ӝnnഖ ③ᢴ[Ì㾷㾷ഖ ❣ᤕᇐ᧠᯳,ᇐ䇗ࡈ Şᢝ㺂᧠᯳,ᢝ㺂䇗ࡈ Ⓐƒḛᐛ֒,䈹ḛ᭾᷒ ➆ƒ‰ौ,രौᡆE ❧⮏䰤从䖢]сᵕ 21/107 —Page ]൰ӳ᷆ㇽ GWOTӳ᷆ 䙐䗽GWOTӳ᷆,ਥԛ㔅䬶ᡶ༺n]൰ᘷ½,Ԅ㙂⺤ᇐᓊ䟽⭞n]൰$⮛˚GWOTᱥø@Gtrength›,Weakne››e›,Opportunitie›№Threat›n㕟ߏ,Վ½,ࣙ½,ᵰz№့㛷˚Ԅ᮪։1,GWOTਥԛӳffiњ№ӳ:ㅢ—№ӳffiGW(Վ½ࣙ½3,Ì㾷⭞ᶛӳ᷆№ഖ㍖;ㅢӂ№ӳffiOT(ᵰz့㛷3,Ì㾷⭞ᶛӳ᷆¾№⧥ູ˚ Վ½(Gtrength3ᕧ⛯(Weakne››) №—Ѡ㔅䬶䎻䏀ެaҿሯᢁn㜳$〃z№㕰ቇᡌڐnуླnђ$,ഖ㍖࣑,ᡌ$z№ᡶ⢯$n㜳ᨆ儎zᡌ$〃zz№༺ƒࣙ½nᶗԬ˚ №aҿ࣑nђ$˚ ¾ᵰz(Opportunity)့㛷(Threat)№ഖ᮪Ѡ]൰⧥ູ㔏ᡇԢᨆבଠ᮪Ѡ]൰⧥ູ$ሯᡇԢуn?㍖ӑᵰz˚ᯯ˚ 22/107 —Page3 ]൰ӳ᷆ㇽ GWOTӳ᷆ GWOTӳ᷆n÷僚 ӳ᷆№ഖ㍖№¾№⧥ູ䘆⭞®〃䈹ḛガᯯ⌋,ӳ᷆[z№ᡶ༺n¾№⧥ູഖ㍖№№㜳࣑ഖ㍖˚ ऻᤢᵰzഖ㍖№့㛷ഖ㍖,;Ԣᱥ¾№⧥ ऻᤢՎ½ഖ㍖№ࣙ½ഖ㍖,;Ԣᱥz№ ູሯz№nQኋ$ᖧଃn$№у¾№№⧥ ൞ެQኋ$㠠䓡ᆎ൞n〥ᶷ№⎾ᶷഖ㍖ኔ ഖ㍖,ኔƒ¾ഖ㍖,—㡢ᖈኔffi㔅⎄n,⧥ູູഖ㍖ Ìࣞഖ㍖,—㡢ᖈ㊱ffi㇗⨼n,㓺㓽n㔅 ᭵⋱n,Izn,ßДn,ӝⒸ№ᵃࣗn, ഖ㍖㩛n,䍘ࣗn,䬶n,ß࣑䍺Ⓠnㅿу ᢶᵥn,]൰n,aҿnㅿу№㤹⮪; №㤹⮪˚ ൞䈹ḛӳ᷆䘏ӑഖ㍖ᰬ,уӻ㾷$ƒࡦz№n়ਨfi⧦⣬,㙂ъᴪ㾷$ƒz№n$ᶛQኋ 23/107 —Page4 ` ]൰ӳ᷆ㇽ R‰ ᯦໔▒ ᑤ ࣟ 䳼 J䀙 ᨆ儎ሯƒƒᗹaⒸnR⦽(ׁ:@亰,GL83ᨆ儎fiƒᗹaⒸn№÷ᴓݿ⦽ ᕰ䈹fiƒᗹaⒸᇙՖ⛯n—㠪ᙝ(ׁ:@亰,GL8) ࣖᕰ䪾ሯƒᗹaⒸޭ$Վ䏀ᙝӤ⛯nᇙՖ ླ ࡦᓍ亴 ⭞։,㖇㔒ㅿÏ䇰亼㻌nƒԭ,ᨆƒz ࣑ؗ 䙐䗽։,㖇㔒ㅿ‰䘑㺂‰ौՖ䙈 ࡦᓍ 䇴ᶛ$fl,¾ᤉflԛ㖇㔒fl nࡦᓍᮦKPl 䇴ᶛᓍ$⽲ㅿᇙՖДª ᡆӚ亴 ᑤ ࣟᡆ Ӛ ᡆӚ 24/107 ᨆƒӚ$3ぁnƒ‰ශ ᨆƒ䬶亴䰤ԛᵃࣗ亴䰤൞Ӛ$3ぁnᵃࣗᝅ䇼,໔ᕰflnᖈኔ —Page ]൰ӳ᷆ㇽ ]൰ӳ᷆nሯ ]൰⧥ູ 㠠䓡㔅㩛߫ ⴤƒflӳᐹ䈹 25/107 —Page6 ]൰ӳ᷆ㇽ ]൰⧥ູ ᭵$ഖ㍖ ሯᇳ։䖱$ශnީ᭵$; ള¿᭵$$ƒࣗ$nީ᭵$ 13ള¿ީ᭵$nሯ⊳$]൰⊳$অznީ⭞$nӳ᷆ᙝᣛ ެ;ਥ㜳ᖧଃ⭞$䬶n䰪⌋㿺᭵$ nᖧଃ˚䪾ሯള¿ީ᭵$n?॰ᙝ᭵$ᔬn ᖉ?᭵ᓒ㔅⎄㿺ࡈ᭵$ሲੇ ׁ:᯦㜳Ⓠ$㺛䍪᭵$ 3ᖉ?᭵ᓒ[φn᭵$ሯᖉᰬ ⊳$]൰nᖧଃ˚JᯯJᇙ⍱ࣞnם䠃⛯ ׁ:哺ƒ$n㺂,$ࣞ$nՎJ¿᭵$ᵢ॰ต$ᓜn䬶◶ࣧ᭵$ ᵢ॰ต䰪n®ᓍঅ№֒ᡎn亰⭻ᓜ ᭵$ㅿJᯯሯ䬶䠅,fl┗ᝅᓜㅿƒn$ƒƒ‰ 26/107 —Page7 ]൰ӳ᷆ㇽ ]൰⧥ູ 㔅⎄⧥ູ ॰ต⧥ູᵢ?॰@ḧ㺂ѐᲥ≊ᮦ; ᵢ?॰⊳$〕䍷Ç$⭞߫ӳ᷆ ᵢ?॰ቻgßൽਥ@䞃᭬]ӳ᷆ 13॰ต⧥ູ⎾䍯㜳࣑ᵢ?॰▒൞flᮦ䠅໔ࠅᮦ3⎾䍯㜳࣑33@㷃]൰⣬߫ ׁ:ᖉ?ࣖᐛ;ѐgI⦽⌘ࣞn @㷃⧥ູള¿᮪։㔅⎄䘆㺂n⣬߫ӳ᷆ ᖧଃ,ሯƒ䘆‰$䖼䴶≸ࣞሯᵢ॰ตnfi⭞$$ީn@㷃;ѐnӳ᷆(䬬㺂 ,㷃䍺,〕䍷3 27/107 —Page8 ]൰ӳ᷆ㇽ ]൰⧥ູ ॰ตaⒸ⭞$ؗᚥ ᵢ॰ตƒᗹaⒸ൞⭞$]൰ࢃdnᧈࡍ ॰ต]খ⦽ᵢ॰ต⭞$൞⊳$䬶䠅ᡶখK䠃 ᵢ॰ตᵢⒸ൞⭞$]൰]খ⦽ 13॰ต]খ⦽3॰ต1⢂ᮦ W?॰ต⭞$1⢂ᮦ㔕䇗,ؓ$䠅㔕䇗 ׁ:KӢ?॰$ශª$ශÇᵢ॰ต®ⴷ,],॰,],䭽,ᶇn⭞$ؓ$ᮦ ॰ต1⢂ᮦᵢ॰ต®㺂ѐ⭞$nؓ$ᮦ ⢂Ç⭞ᵢ॰ตƒᗹaⒸ$ශn1⢂ᮦ㔕䇗,ؓ$䠅㔕䇗 28/107 —Page9 ]൰ӳ᷆ㇽ aⒸӳ᷆ aⒸJᯯ,㔅䬶nJᇙ⍱ࣞaⒸJᇙ䟽⭞n։ᖘᕅ ӝⒸaҿ࣑ؗᚥJᇙ⍱ࣞaⒸJᇙnⴤƒfl㗚