微微信信公公号号地地产产壹壹线线QQQQ11997788003377777788 Cooperativeplansforthewholeyear 微微信信公公号号地地产产壹壹线线QQQQ11997788003377777788 IntroductionoftheWeiboplatform NewtrendofthedevelopmentofWeibo Suggestionsforfuturecooperation 282,000,000usersareactivein Weibo Mobileusersaccountfor89% 282,000,000monthlyactiveusers Paymentusers48,000,000+ 126,000,000 dailyactiveusers Steadygrowthrateby36%+ Discovernews anytimeand anywhere!— Weibo Highlyeducated Genderbalance Theriseofnewforceofthepost-90incitiessmallerthansecond-tiercity Usersincitiessmaller thansecond-tiercity Bachelordegree orabove 17-33yearsold Theriseoflower-tiercities Youngerinage Male:female ComparativegrowthonmovingbaseofdailyviewsofWeibovideosaccountsfor82% Pictures/dailyWeiboblogaccountfor65% ComparativegrowthonmovingbaseofviewsofWeiboMiaopaiaccountsfor140% Weibousersarehighlyactive withvariouskindsofissuingmethodsandsustainedrisinginteractionrate 微微信信公公号号地地产产壹壹线线QQQQ11997788003377777788 IntroductionoftheWeiboplatform NewtrendofthedevelopmentofWeibo Suggestionsforfuturecooperation Sociality 微博彩蛋 声量+曝光MAX Productcompetitionformobility 上滑 信息流广告 活动/视频/购买/下载card融入原生内容,精准触达 微博雷达LBS定位 找好友/电视互动/身边优惠 动态版开机报头 视觉冲击强曝光 微微信信公公号号地地产产壹壹线线QQQQ11997788003377777788 为移动拼产 下拉刷新 品 直播push 品牌官V直播置顶card 微博推荐视频广告 原生引入品牌视频 微代言 明星代言新玩法 微博贴纸 融入年轻语言,满足生活场景 微微信信公公号号地地产产壹壹线线QQQQ11997788003377777788 Entertainment 840,000+celebritiesandpublicfigures150,000+mediainstitutionsandstaff Entertainmentcompetitionforfans 15万+媒体机构及从业人员 丰富&高效的明星营销产品和营销工具 Productexposure 150,000+mediainstitutionsandstaffAdvantagetakenofhotspots 为粉丝拼 Transferfansofcelebritiesto 娱fansofbrands 乐Makebrandsbeasshiningas celebrities Hotspots 节日营销 Festivalmarketing 微微信信公公号号地地产产壹壹线线QQQQ11997788003377777788 天然热点造就品牌热点事件 Scenecompetitionformarketing Naturalhotspotshelptobringupbrandhotspots 营造赛事场景推动品牌营销发酵 体育营销 Gamescenesconstructionpromotesbrandmarketing 为营 销大事件营销Greateventmarketing 微博原生热点助力品牌发声 拼场 景OriginalhotspotsinWeibohelpbrandsto voice 微微信信公公号号地地产产壹壹线线QQQQ11997788003377777788 IntroductionoftheWeiboplatform NewtrendofthedevelopmentofWeibo Suggestionsforfuturecooperation DifferentWeibomarketingfor3majorseriesofthebrand sports/passion youth/vigor trend/revivalism 微微信信公公号号地地产产壹壹线线QQQQ11997788003377777788 adidas整体规划 Adidascomprehensiveplansfor 微微信信公公号号地地产产壹壹线线QQQQ11997788003377777788 合作方向一:粉丝经济 明星势力榜/微代言 CooperationdirectionNo.1:faneconomy Celebrityrankinglist/Weiboendorsem 微微信信公公号号地地产产壹壹线线QQQQ11997788003377777788 粉丝经济 明星势力榜 给代言人送T-shirt助力上榜 ForWomen Faneconomy|celebrityrankinglist(sendingT-shirttopromotespokesmentogetonthelist) 触发私信触发微博分享 送T-shirt页 领T-shirt页领T-shirt成功页 送T-shirt页2.0送T-shirt成功页 ThepagetosendaT-shirt-----thepagetocollectaT-shirt-----thepageofsuccessfullycollectingaT-shirt(initiateprivatemessages)-----thepagetosendaT-shirt2.0-----thepageofsuccessfullysendingaT-shirt(initiateWeibotoshare) 微微信信公公号号地地产产壹壹线线QQQQ11997788003377777788 ForWomen 粉丝经济明星势力榜 Faneconomy|celebrityrankinglist 抢占明星资产 转化粉丝 Seizingtheassetofcelebrities(fanstransformation) 全程伴随曝光 塑形象 Accompanyingexposureofthewholeprocess(imageconstruction) 让品牌成为 连接粉丝的力量 Makingthebrand(thepowertoconnectfans) budget: Allstars+定制赠送产品200W/周 单个明星无法定制赠送产品 20W起 微微信信公公号号地地产产壹壹线线QQQQ11997788003377777788 粉丝经济 微代言 打造明星代言经济体系,满足明星&品牌核心诉求 ForWomen Faneconomy|Weiboendorsement(buildupendorsementsystemofcelebrities;satisfythecoredemandsof celebrities&thebrand) 小尾巴 卡片 强势曝光(用户覆盖精准)背景 Strongexposure(specificuserscovering) 紧密互动(内容垂直触达) Frequentinteraction(directcontentexpression) 提升好感(品牌明星强关联) Favorableimpressionimprovement(strongconnectionbetweencelebritiesandthebrand) Clicktojumptothetopicpageofthebrand#sister,go# 点击跳转品牌话题页面 #姐妹,出发# 合作价格: 按照明星等级不同,合作金额不同平均6W/周 微微信信公公号号地地产产壹壹线线QQQQ11997788003377777788 合作方向二:互动资源 品牌商业贴纸 CooperationdirectionNo.2:interactionresourcesBusinessstickersofthebrand 微微信信公公号号地地产产壹壹线线QQQQ11997788003377777788 ForWomen 互动资源品牌商业贴纸 Interactionresources|businessstickersofthebrand 点击文字链进入话题页 贴纸带有创意内容&品牌 logo #姐妹,出发!# 默认关联品牌话题 #姐妹,出发!# 发布文案关联品牌话题 点击使用 Stickerswithcreativecontent&brandlogo Acquiescinginrelatedbrandtopics Issuingofficialdocumentsrelatedwithbrandtopics Clickingthedocumentstoenterthetopicpage 微微信信公公号号地地产产壹壹线线QQQQ11997788003377777788 合作方向三:借势体育 体育活动/体育赛事 CooperationdirectionNo.3:takingadvantageofsportsSportsactivities/sportscompetitions 微微信信公公号号地地产产壹壹线线QQQQ11997788003377777788 ForRunning 借势体育跑战盛典 Takingadvantageofsports|RunningCompetitionCeremony 康宝莱×跑战盛典 HerbalifexRunningCompetitionCeremony Breakthroughofthe Combinationofmaintopicsandsubtopicsattractingbillionsofattention Designatedexclusivepageguidingtheparticipationofusers closedloopofO2Ofordeepeningthespreadofthebrand 主子话题结合引爆亿关注定制专属页面引导用户参 与 打通O2O闭环深化品牌传播 借势#跑战盛典#活动正面口碑 背书+康宝莱健康品牌理念=品牌好感度 微博为#康宝莱百城跑#定制专 属活动页面,活动植入品牌产品激励用户参与 引导用户参加品牌线下自有活 动,让用户成为品牌粉丝多次传播,扩大影响 活动效果 全程曝光量 线上网友累计行走公里 线下活动参与量 Effectsofactivities 380,000,000:exposureamountofthewholeprocess 1,200,000km:accumulatedwalkingdistanceofonlineusers 100,000:participativeamountofofflineactivities 微微信信公公号号地地产产壹壹线线QQQQ119977880