您的浏览器禁用了JavaScript(一种计算机语言,用以实现您与网页的交互),请解除该禁用,或者联系我们。[消费增长研究院]:2023中国消费市场潜藏价值研究报告 - 发现报告
当前位置:首页/行业研究/报告详情/

2023中国消费市场潜藏价值研究报告

2023中国消费市场潜藏价值研究报告

!"#$ nn&' 2023$%&'()*+,-g/1 2023ChinaConsumerMarketGrowthValueReport 2023$%&'()*+,-./02 Foreword Qę !"#$%&'()*+,-./01234567%89/:;<=>?@ABC8DEFGHIJKL%MNOP/< =NQ%RI(STU/VWXYZ[\ ]^]_5`G/abcd%efghijW/kIlmn%op/@Wqrstfivw\;yz[|]!~/]^]]5: ;]ÄÅÇÉÑÖÜCá.5àâ].ãå/ ]Ä<=çéèCëíìàâ].^å\:;< =îïñó/+,flGôöõú\ ùfi<=NQ%ü†U/W-.%fl5¢ :/<=à⧕I¶ß®©™âdę ¨(%ÆØ/.∞†H±¤:;<=>? %·ñgę¥/µ®µW%<=•@fiàâXª\ º*/åæjøZflfi¡¬/Í-<=Nfiøeö«%»…K HÀÃÕŒHœ> –Bg—»ç“ü%ę¥/¤”:;<= >?‘’%µ’ç“/fi÷Q™±H‘ñ Ÿ⁄%¤‹›fi/fl‡÷QK·‚„‰,ÂîïH<=ÊÁ%Ë•/ÈÍ!IÎ% ç“àâ\ ŒÏÌ9/:;<=>?ñÓ@W!%Ô ofiÒÚÛÙLH!%L•/vw!%à⵪\ıôˆ˜±¤âdę¨øe%àâ¯˘/˙ªK·‚˚ƒ˝¬H˛ˇ!"/W!#$9%&'/(8)*%+| ¬/,-âdàâ\ åæ.o/0123456#$%•7V +·8È9/åæ:ª;-<¤=I(> ?L•%<=!#$/@:@dBC\ 2023$%&'()*+,-./02 !"# “-DEÀFGHõJKLMNOPQR•STGÅUCVW <=à⧕XyfiZ -.fl5/<=NQ,[\]%I(^ _/`abc(d:e\fagfi/W#$hi%j5¢:/k(NQV,Tlm[no%àâpfifiLrst\åæöuv%wxH5ygàâzA/Vę-LHX|/]Å~…ÄÅ\ Bº/01:;>?%ÇÉflw/åæÑ8ÖÜlI(ôáÕŒ%àNOP\k34â~÷Q9ä/jøã%1âdàâ%pfi\<=à⧕@aWfå%4øçéèÛ2àBL\ -./åæfi÷QêëtNQRíì/îî@ï–™ñU(%Øó/W÷QHú%òôhofiàâ<_—/êëö3e%¤ õzú\BúW/åæùϪûüÜ'IÉ/Z™ü†U(†°/¢£§•<=NQ%·ñę¥\¶—/߇~®¥%fi ¨/S⁄I(Kq©™Hâň%<=NQ ¨“LÆ/fi4yIFØçàâ•@/± ≤á¥Ì9\ ùfiIy'µe%§•S/åæGѱo/<=àâaI(:9∏@ç“fiUQç“%Ÿªº_/kæaWoø-¿%— »/¡¬stfi¡◊¨ƒ¥%<=oø/ªû]÷QjÖuw\abR(÷Qö« %»PHÕŒ… H,ò6AÄa±¶/kVaÀ8<=NQ4ÔoÖÜ%\Ã ÅÕHœ>¥H~®¥H—»ç“ü/f lâdę¨/jøa÷QÌ9àâ%Œœ –X\å檗%/`a“ü†8%!ú”H!·ñH!‘’/÷C8âdę¨% |ÿŸ⁄:./¤‹HµW%àâ•@ ¬/êëàâ›fi\öô%fl£Í‡/I :Vaz·]%‚„\ ãÜÌ9/<=àâ/LLÄø%!# $/@W‰‰Œfl\Âfi4y/Êfi¶ N/TÁ!ç“/ËÈ!#$\ 2023$%&'()*+,-./02 CONTENTS #$ !"#$%&'()*+,&-./)* !ƒ#$X'()* !"#$%&'()*0,123#$$1 +,-.X/012 !"#$%&'()*4,56%&&4 345X675 !"#$%&'()*7,89:;4( 8!9:;X<=>?@ 2023$%&'()*+,-./02 5!"#$nn&' 2023$%&'()*+,-./02 01 !"#$# &p(")! ƒ"#$ !ƒ#$Xƒ()* &!"#$nn&' ! " +,-./0123456789:;<=>?5@8+,; ]^]]5ÍÎÎ/W*ÏÌOÓÔ4ªÒôÚ Û¶ÃÛÙı.ıå%$ˆÛ/ıô˜(¯˘ªÒ˙¢làâ\I(a˚ã¸˝/I(a˛\ˇfl&!/ªûfi<=U÷9"· $#$%%<=Oª/@‘úl¶Éàâ/Ã/Z&òH'(fi»)%àX* !Oª/Z+,-,ÂÛ%.EOª/< =/01øÄ2\ 5.5 ÌOÓÔôÚÛ¶ÃÛÙ % 9.0 ˚ã¸˝OªôÚÛ¶Ãàâ % 21.8 ˛ªôÚÛ¶Ãàâ % 7!"#$nn&' !#$%&'()*))+,11./0123456 +,ABCDE!ƒ#$FG8+,HI8ęK Åa,ÂÕŒ%ß3/ÅÕ4S%ę¥3<=>?56ˆ7\]^]Î5ı8ÎÎ9/;yz[|: ;%&<¯0;ÅÕ=>4?õfi/Ò'/:;õÅÕÎ@ÎÎABDÅ\æ:/ÎBC_ıDÅÕ56Efi@ã@_BDÅ/FõÅÕ%_ı._ıå\ 65+ 35% 55-64 45-54 35-44 25-34 15-24 0-14 (!"#$nn&' !#$%789:: 1+,&(-./0123"4567fi 5GI»@WÍfi:;<=>?%ßfiÅ H\§Ięõfi/]^]Î5/:;5GI »èÎBC_ıDì<=Û+KLMI»è_ı DZMì/M].NDO"ň\ :;<=^PQ+͇ÈÍÜ5GI»% -;fiRS\ÅÕ»…K öTL%<=üUfiNfi%ę¥/VBIÉÜkNQWXqrYÍ/÷9<=>?%àâ!•\ 2.6 2.4 1.9 1.4 1.5 0.7 2011年2016年2021年 MI»è_ıDZMì<=ÛZDO"ň !I»èÎBC_ıDì<=ÛZDO"ň )!"#$nn&' !#$%;<=>?@BC 2023$%&'()*+,-./02 1*!"#$nn&' 2023$%&'()*+,-./02 # $ LMNƒOPGƒ()*QR Woø¡r[X—»ÍâF9%5G<= U/ÃZî\bI»/Kq±e\fagfi/UQ∏@]^_`%Íu/fiTO%K-eêëln4%a„/DDD%bce<=/+,Äüa5GI»<=U%Y ªÒè\ ±d/Êe≤‘fª/±eghHijklHjm$%/@WÍfi¢Û<=UnDõÚ%Ÿªlƒèˇ\ fo±efip/$%CM%<=üU/BIÉqrl<=?çs$\385GI» <=UBt/ıªfiöª+/ªû÷9" ·$%%TOfiíì/VÉuC<=nD vwxy\ gfl/åæªûz8/n[i|fin0\ e/W5GI»<=U†M]-l~·% :ffiÄÅ\ Bæ:]Ÿª%õÚÇÉ/`a™s…à ¨(\bD%K“HKÑL)*%≤‘ fª/]ÖH.%RIÜá/Vª÷9]4%™s…¬©(/@WÍfi!I»™±es…Å(%<=!¯˘\ !"#$%&'()*+,-./01#$$2%&'34*56+ 7/,8+9:;<=>?@ AABC+D+EFG HI.J+KLMN'OPQ+IRSTUVWXYZ,[W\ ']^+_`a3b[cd'efgh?ij@ AAdk+l+mEG 2023$%&'()*+,-./02 2023$%&'()*+,-./02 # $ ƒ"#$%&'()*+,-.//01231456 Hâäãâå^çaIyËôîèA"êÀg%!ëÚOP/Z™4PíNì(%UQ6Afi¡0îá$%™îè"ê(/Ífi5GI»"ï<=%/ñóò‚\Hâäãâå^ç%UQT !/9)83™s…à¨(%ôöØç\ åæV¨P/õa;…¨ú%"ïOP/@ìçéõ¡\38±eHi|%5G<=UBt/ ¶ùnD@ìTO/ûü1K¡%õÚ͆fiƒ¢£§\íNì•·¤õl¡¶4Pß͆ƒ ©%f®©¬/]<=UWfiöª+%xy™/]4¥%´ô"ï4P%n[3¨\ ˜5—i/Hâäãâå^çÆrÈÍl@ÎØ¥/W0;ã(œ>/ËôÎ_yñr/ÄDZ¬M 8_^^^C@^^^ň/Äz˚/F¯8r%nD¥ùµı^å/F¯nD¥gîn¥M8¶NùÄ% ˜<\ Hâäãâå^çfi›Û<=?çT!/êël!xA/ZKß%RK͆/fi<=U÷9"·L†%™]-$(\ )23456789:,- !"#$%&'()*+,-%./01 234%56789):;< >?*+@A,-%BCDEF” @fi@IBJKL” )234 M%NOPQOňSTT%UF 5678 ª5%?çT!ú8/ªô~â\Ãµ˜5Wº?ónÅæ^:4ø%™4ù¡(/¬-4f¨¡†Hvè%˜0gňƒ??%ª¨P/Ífi5GI»%WFFíCV∑Œì9\ 38<=UBt/™4ù¡(êë%s…¬ «/Äa»ù/Baňƒ??%…:ª¨\/Z]À%—i͆/]4¥]-ÃÕ†3fiœ± $%%™s…à¨(\¬-∑ŒŒ~fi$#ç“/œ–ónņœ˜—†%™Ñ¢$(\ 2VW%XY):;Z[\]^ 0fi_`L$fiBabEF” 9:,- UFcd%BefL” # $ ¶å/]^]]5“)4/%™:;A”‘(’’y÷Øÿ/@Ÿ⁄1™s…à¨(%?çT! ¯˘/fisz›ÛÀ˛¤HÀÿ¤gµ‹Ä›÷9l!%L•\ )23456789:,- gh%ij23W%56):;VklZ[mL01%BnoEF” pqrs%BtuL” ÑFI(Àfi÷/Wfl‡M··ÿ‚H„‰H ‡koÀÌ/÷øWÊHÁÌWÕH·ÁWË/fo0†BÈ%ÍÁ/ÎZÏÌ)9%ÓÔfibw\KfiŸª%a/±Ã¡˘˛r%ÛÒÿ/ ™y÷Øÿ(%RK͆Kß/3¨¬?K·/ ÚyfiÎ/HÛ¥¡\¢ÛÙıMˆ^_%˜w ¯~+,L-@^O/À„¯˘z^_%˙˚¯ ~@W¸D¨˘\ >40K ƒ()*S5TUVW5XYZW5@>? Hâäãâå^çH4ù¡Hy÷Øÿ/fl0!%?çJÛ/Vay˝¶I(]^Ÿ⁄BŒfl%/͆H¬¥g3¨\ Hâäãâå^ç/ZKÀ%ƒ¢Í†/fi<=Uêëê˛L†O◊%]ÀNXzúZ4ù ¡/ZK¡%¬¥/fi<=U÷9ňƒ??%ÃÕ$%Zy÷Øÿ/ZK·%3¨/?Î< =Uˇfi7z%!ø9[\ "# 9:; $% 9<= &' >?@A !"#$V !"#$%&' NƒY[\]^_`8abcdefg<ƒ(+,hijk)*QR Izã/#$&e/<=[Xeà"/#i?çs$@BIÉqrZ$Izã/5GI»ß[<=H3%±es…üUfi$#»%HÅwf®/@W&d™¢£àâ\͆H¬¥H3¨zã%'®/@TÁH!%<=?ç•@\ ÷QfªÀ8)†%TOfiíì/¤‹< =U%™s…ç“(\ fifl¶—/¬-$o_[/W<=U%9[L†?ç:/fiTOfiíì(8™µ?(ñ(/“)¡$e%$#*+/(8$#›fi%™B?wx(\ ÅÕ%»…%ę¥@÷9!%<=üUH !%<=,-fi!%<=?ç\Bfoë œHf®gflù%ę¥/I:@fi:;< =>?÷9!#iH!ç“g!à¨\ !"#$%&n()*+, -./0fi23& !ƒ#$ 45#$%&6789 :;67<=& %ƒ&' ? lmno ◉>?@ABCD)*EFGHIęKLMNOGPQRSTUQRSVWQRfiYRZ[\ ◉]^&)*EFHIę_`BaKbcdefiNOfghi67<=jklm”&opqr\ ◉>?[s&)*tuvwHIęfiNOfgxy&# $z[Hfi|[s[]n(0~&htDÄvw\ 2023$%&'()*+,-./02 2*!"#$nn&' 2023$%&'()*+,-./02 02 *(+#þ "-$!.*/0(-$ M&x() pqrsX;tuv 21!"#$nn&' ! " wiy+,pqrsz[|8+,*]( 01~®ÀÃ%ÆrÕŒ/<=#$%± ¨#ififlùs$/-8l'öÌô%.Œ\fi/0ę¥±-0%/a<=U1ûfig<=Nfi%BIÉÜ2\ ~<3”/WfåI(nrę4%<=!#$:/Ø]<=U%1û